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To get people used to it, I expect. The Ariel article, published last week, stated:
Quote:
There will be no big ad campaign to launch the new look BBC news branding – with lighter, more dynamic and consistent titles for every tv news outlet, including across nations and regions.
But from next Wednesday, when Huw Edwards cross promotes from the Ten, it will be: ‘You can get more on this over on the BBC News Channel’. On air, News 24 will just become ‘BBC News’.
But from next Wednesday, when Huw Edwards cross promotes from the Ten, it will be: ‘You can get more on this over on the BBC News Channel’. On air, News 24 will just become ‘BBC News’.