The Newsroom

BBC News Rebrand - This Monday

New look BBC News output from Monday (January 2008)

This site closed in March 2021 and is now a read-only archive
HO
House
Jugalug posted:
Bail posted:
Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.

I would have agreed with you a few months ago - but the rebrand is 'while they can' - before the cost cutting is properly set in. This look will last for several years.
You make it sound like someone going on one last spending spree before the bailiff's come
KI
kitt22
martinDTanderson posted:
Bail posted:
Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.

The brand has been diluted for years, the website needed to be changed, the on-air look had to be changed with News 24 moving studios, and N6 needed equipment upgrades.

Hopefully this look will be adhered to until the move to broadcasting house.


Yeah this should hopefully last until the move to BH.
HO
House
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


I don't know for certain but I'd guess that they'll leave those two programmes alone. WNT only got its own look last year and WNA only launched in the autumn. To mess with those programmes now would weaken the brand while they are trying to establish an audience, WNA especially.

Same name, but updated titles, not that much of a change to it, it already uses the standard on screen architecture, which would have to change anyway.


I don't know what you mean there, Martin. What are you trying to say? If you mean the astons and graphics will have to change, then yes - just like The World's graphics changed when BBC World relaunched a few years ago. However, the titles, music and set all remained the same. I guess this is what will happen with WNT and WNA.


But, the titles for the main channel, and main news are changing, and so World News America, World News Tonight and World News Today, who all share the same theme, will look out of place, both domestically and on BBC World and BBC America.


Well, WNA and WNT don't particularly fit in as it stands. WNT's titles are predominantly white and the main news titles are black. WNA sits somewhere in between. BBC World's non-news bulletin programmes have never really matched BBC World's main look. Take BBC Four News, for instance. That was orange and black while BBC World was china red and cream. Just as BBC World opted for orange and black, BBC Four changed to green and black. WNT and WNA are basically the same as BBC Four News. They can be sufficiently separate from the main brand while still being recognisibly BBC News.
But isn't the point of those so they stand out from the rest of BBC World? Surely that will now be lost by the corporate move to white - maybe we could see the black back again Confused
HO
House
kitt22 posted:
martinDTanderson posted:
Bail posted:
Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.

The brand has been diluted for years, the website needed to be changed, the on-air look had to be changed with News 24 moving studios, and N6 needed equipment upgrades.

Hopefully this look will be adhered to until the move to broadcasting house.


Yeah this should hopefully last until the move to BH.
If they ever manage to get there...
WO
Worzel
Are we going to see new Weather Graphics too?
IT
itsrobert Founding member
imnogoth posted:
itsrobert posted:
Well, WNA and WNT don't particularly fit in as it stands. WNT's titles are predominantly white and the main news titles are black. WNA sits somewhere in between. BBC World's non-news bulletin programmes have never really matched BBC World's main look. Take BBC Four News, for instance. That was orange and black while BBC World was china red and cream. Just as BBC World opted for orange and black, BBC Four changed to green and black. WNT and WNA are basically the same as BBC Four News. They can be sufficiently separate from the main brand while still being recognisibly BBC News.
But isn't the point of those so they stand out from the rest of BBC World? Surely that will now be lost by the corporate move to white - maybe we could see the black back again Confused


Based on the screengrabs of the new titles, I think WNT and WNA will sill look sufficiently unique. I could see WNT being changed at a push (I'm not convinced, though) but I definitely don't think WNA will be altered - BBC America are involved with that programme and it's only just six months old!!
HO
House
Worzel posted:
Are we going to see new Weather Graphics too?
Maybe they'll be tweaked, but isn't it a different division of the BBC?
KI
kitt22
Worzel posted:
Are we going to see new Weather Graphics too?

They are on their own cycle of graphics and News changes don't really impact on them.
MD
mdtauk
Worzel posted:
Are we going to see new Weather Graphics too?

Doubt it, BBC Weather is separate from BBC News, and News 24 stopped producing their own unique weather many moons ago.
JO
Joshua
I think, if they are tweaked, the font will be replaced with Gill Sans.
BR
Brekkie
Bail posted:
I wonder if when the "BBC News Channel" totally fails to increase in viewers they'll not go back to 24 but think of something "modern."

BBC News On Demand?

Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.


Agreed. All that really needed changing desperately is the regional titles, and perhaps a variation of the titles for News 24 that's different to the BBC1 bulletins - plus any modifications required to the studio to house News 24.

The website I consider to be a separate thing - to be changed as technology requires it, not because BBC News fancies a new look.


martinDTanderson posted:
I also hope each bulletin One, Six, Ten as well as News generic, News Channel, The World Today, World News and World News America, each get different titles in the same style, just like the variations in the 1999 titles.


I don't understand - one minute you're complaining about the "24" in the titles, the next you're wanting different titles for the "News channel" and every bulletin.
MO
Moz
Well as the embargo has now passed, could someone please post the picture off of Gateway?

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