The Newsroom

BBC News Rebrand - This Monday

New look BBC News output from Monday (January 2008)

This site closed in March 2021 and is now a read-only archive
HO
House
kitt22 posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


World News Today has an individual theme which is already predominantly white... as for America I can't see it changing. BBC America has a lot of input into that show aswell as World and News.
Few - thought this 'uniformed BBC' was taking it a bit too far Smile
IT
itsrobert Founding member
martinDTanderson posted:
itsrobert posted:
If they are being logical, BBC World would rebrand on the same day as News 24. I suspect this will be the case. Last year, the new look came on air at 5am with The World Today. The 4am bulletin was the last one of the 2003 look.

That is most likely the case, but with the delay between BBC World News moving studios, it adds an unknown element, to the situation.


A change of location has no impact upon graphics and music. My guess is that BBC World will rebrand on April 21st but remain in its current set whilst N8 is redesigned. Then, at a later date it would seal the rebrand by moving there.
MD
mdtauk
itsrobert posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


I don't know for certain but I'd guess that they'll leave those two programmes alone. WNT only got its own look last year and WNA only launched in the autumn. To mess with those programmes now would weaken the brand while they are trying to establish an audience, WNA especially.

Same name, but updated titles, not that much of a change to it, it already uses the standard on screen architecture, which would have to change anyway.
NA
nat210790
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
If they are being logical, BBC World would rebrand on the same day as News 24. I suspect this will be the case. Last year, the new look came on air at 5am with The World Today. The 4am bulletin was the last one of the 2003 look.

That is most likely the case, but with the delay between BBC World News moving studios, it adds an unknown element, to the situation.


A change of location has no impact upon graphics and music. My guess is that BBC World will rebrand on April 21st but remain in its current set whilst N8 is redesigned. Then, at a later date it would seal the rebrand by moving there.


A similar thing as to what happened when the 2003 look was introduced - BBC World staying in its 2000 studio yet using the new graphics (with it only being refitted to what we have today in the Spring/Summer 2004.)
HO
House
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
If they are being logical, BBC World would rebrand on the same day as News 24. I suspect this will be the case. Last year, the new look came on air at 5am with The World Today. The 4am bulletin was the last one of the 2003 look.

That is most likely the case, but with the delay between BBC World News moving studios, it adds an unknown element, to the situation.


A change of location has no impact upon graphics and music. My guess is that BBC World will rebrand on April 21st but remain in its current set whilst N8 is redesigned. Then, at a later date it would seal the rebrand by moving there.
Plus the fact that it would be really messy on overnights - who's graphics do you use? Worlds or 'Channels'? Either way you'd ruin your great rebrand by mixing the old with the new, and we don't know how long upgrades/ refurbishment of N8 will take!
BA
Bail Moderator
I wonder if when the "BBC News Channel" totally fails to increase in viewers they'll not go back to 24 but think of something "modern."

BBC News On Demand?

Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.
IT
itsrobert Founding member
martinDTanderson posted:
itsrobert posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


I don't know for certain but I'd guess that they'll leave those two programmes alone. WNT only got its own look last year and WNA only launched in the autumn. To mess with those programmes now would weaken the brand while they are trying to establish an audience, WNA especially.

Same name, but updated titles, not that much of a change to it, it already uses the standard on screen architecture, which would have to change anyway.


I don't know what you mean there, Martin. What are you trying to say? If you mean the astons and graphics will have to change, then yes - just like The World's graphics changed when BBC World relaunched a few years ago. However, the titles, music and set all remained the same. I guess this is what will happen with WNT and WNA.
IT
itsrobert Founding member
nat210790 posted:
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
If they are being logical, BBC World would rebrand on the same day as News 24. I suspect this will be the case. Last year, the new look came on air at 5am with The World Today. The 4am bulletin was the last one of the 2003 look.

That is most likely the case, but with the delay between BBC World News moving studios, it adds an unknown element, to the situation.


A change of location has no impact upon graphics and music. My guess is that BBC World will rebrand on April 21st but remain in its current set whilst N8 is redesigned. Then, at a later date it would seal the rebrand by moving there.


A similar thing as to what happened when the 2003 look was introduced - BBC World staying in its 2000 studio yet using the new graphics (with it only being refitted to what we have today in the Spring/Summer 2004.)


Yes, that's right. In fact, the set change wasn't until October 2004 so BBC World almost did a whole year before sealing the relaunch.
MD
mdtauk
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


I don't know for certain but I'd guess that they'll leave those two programmes alone. WNT only got its own look last year and WNA only launched in the autumn. To mess with those programmes now would weaken the brand while they are trying to establish an audience, WNA especially.

Same name, but updated titles, not that much of a change to it, it already uses the standard on screen architecture, which would have to change anyway.


I don't know what you mean there, Martin. What are you trying to say? If you mean the astons and graphics will have to change, then yes - just like The World's graphics changed when BBC World relaunched a few years ago. However, the titles, music and set all remained the same. I guess this is what will happen with WNT and WNA.


But, the titles for the main channel, and main news are changing, and so World News America, World News Tonight and World News Today, who all share the same theme, will look out of place, both domestically and on BBC World and BBC America.
JO
Joe
Bail posted:
Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.

I would have agreed with you a few months ago - but the rebrand is 'while they can' - before the cost cutting is properly set in. This look will last for several years.
IT
itsrobert Founding member
martinDTanderson posted:
itsrobert posted:
martinDTanderson posted:
itsrobert posted:
imnogoth posted:
Oh dear... tell me they're not incorporating the new white 'theme' into all of world's news programs, such as World News Today or World News America?


I don't know for certain but I'd guess that they'll leave those two programmes alone. WNT only got its own look last year and WNA only launched in the autumn. To mess with those programmes now would weaken the brand while they are trying to establish an audience, WNA especially.

Same name, but updated titles, not that much of a change to it, it already uses the standard on screen architecture, which would have to change anyway.


I don't know what you mean there, Martin. What are you trying to say? If you mean the astons and graphics will have to change, then yes - just like The World's graphics changed when BBC World relaunched a few years ago. However, the titles, music and set all remained the same. I guess this is what will happen with WNT and WNA.


But, the titles for the main channel, and main news are changing, and so World News America, World News Tonight and World News Today, who all share the same theme, will look out of place, both domestically and on BBC World and BBC America.


Well, WNA and WNT don't particularly fit in as it stands. WNT's titles are predominantly white and the main news titles are black. WNA sits somewhere in between. BBC World's non-news bulletin programmes have never really matched BBC World's main look. Take BBC Four News, for instance. That was orange and black while BBC World was china red and cream. Just as BBC World opted for orange and black, BBC Four changed to green and black. WNT and WNA are basically the same as BBC Four News. They can be sufficiently separate from the main brand while still being recognisibly BBC News.
MD
mdtauk
Bail posted:
Totally stupid idea, not just the name but the whole rebrand is a total waste of time and money in my opinion.

The brand has been diluted for years, the website needed to be changed, the on-air look had to be changed with News 24 moving studios, and N6 needed equipment upgrades.

Hopefully this look will be adhered to until the move to broadcasting house.

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