The Newsroom

BBC News Rebrand - This Monday

New look BBC News output from Monday (January 2008)

This site closed in March 2021 and is now a read-only archive
AG
AxG
Anne MacKenzie Fan posted:
I take it the pic of Huw in the studio is how the new look BBC News and BBC News Channel will look?

It looks like Huw is in the ITV News studio?
BE
benjy
Well........................at least the set looks quite nice, from that tiny cap!
JO
Joshua
See, my family are the exact opposite. They all say "Put BBC News on" or something like that, they never refer to it as News 24. I suppose that could be because we haven't had satellite TV for a while.

I am for and against this name change. BBC News Channel sounds terrible, and it shouldn't be referred to as that on television. It should just be it's official name, used for press statements or something along those lines.

In one way, I think it's a good change, aslong as its called BBC News on-air. It does tie all of the bulletins together and I think with one logo being used for all programmes, this name change was needed. I don't think we will see the big '1', '6' or '10's, so therefore the '24' isn't needed.

Then, in the other way, I think its a bad change. BBC News 24 is short, snappy and recognisable. Will this change affect it? It certainly could I think. There is no real reason for this change. If it had been called BBC News Channel from the start, well fair enough, we'd of all gotten used to it by now. But '24' was picked, I think, to stand out, and the question is, will it still stand out with this name? I think not.

Time will tell!
MA
Manxy
I have a feeling that most people are going to love the onscreen look and the channels style, but moan on about the name change.
PC
Paul Clark
jrothwell97 posted:
And if anyone really would be stupid enough to think people are subconsciously disassociating the BBC with News 24 - it would take a true imbecile to think the news on News 24 was provided by Sky.

Spot on - this alleged name switch is the only area where I instinctively feel any benefit is only negligible at best - to the point where this is something that in all probability does not need 'fixing' at all.

In my mind (and I'd guess in many others' too) News 24 'says' BBC without actually having to literally say 'BBC' - having established itself, this existing link, by pure association, is IMO strong enough to render the apparent name change close to pointless. If it is going ahead, then I can only hope the name as spoken and displayed is then 'BBC News' - as I honestly feel 'BBC News Channel' really doesn't sit right.
BE
benjy
Anyone else notice how the headline on archiveTV's screengrab states "News 24" as the current name, and "BBC News Channel" as the new one? Seems to be deliberately typed to show the necessity of the BBC part in the new name. Somewhat ironic, though, that simply News 24 suffices there, showing what a great brand it has grown into....

What's next? CBeebies doesn't even have BBC in its name...
JR
jrothwell97


Interesting...

If it's in Ariel then it may well be true, but...

surely the Beeb would have issued a press release by now, or at least by Monday? This is such a fundamental change that I would expect it to be announced at least a fortnight in advance, if not months.

I'm also worried by 'multimedia studio'. That's what BBC news studios have always been - they've had pictures and sounds. And also, more recently, videos. How much more 'multimedia' can it be?
BE
benjy
jrothwell97 posted:
I'm also worried by 'multimedia studio'. That's what BBC news studios have always been - they've had pictures and sounds. And also, more recently, videos. How much more 'multimedia' can it be?


I think it's referring to the newly merged tv/radio/online newsroom - all of the outlets catered for by the same unified newsroom.
JR
jrothwell97
benjy posted:
jrothwell97 posted:
I'm also worried by 'multimedia studio'. That's what BBC news studios have always been - they've had pictures and sounds. And also, more recently, videos. How much more 'multimedia' can it be?


I think it's referring to the newly merged tv/radio/online newsroom - all of the outlets catered for by the same unified newsroom.


But that's how it's always been - the news all comes from the same newsroom. I believe even the World Service sources the vast majority of its hard news from the main newsroom in TVC. (Isn't it on Stage VI?)
MD
mdtauk
I am sure BBC World will keep its name, but the news updates will be branded BBC World News. Perhaps BBC World will get new branding not linked to the News branding, I for one hope so.
IT
itsrobert Founding member
jrothwell97 posted:
benjy posted:
jrothwell97 posted:
I'm also worried by 'multimedia studio'. That's what BBC news studios have always been - they've had pictures and sounds. And also, more recently, videos. How much more 'multimedia' can it be?


I think it's referring to the newly merged tv/radio/online newsroom - all of the outlets catered for by the same unified newsroom.


But that's how it's always been - the news all comes from the same newsroom. I believe even the World Service sources the vast majority of its hard news from the main newsroom in TVC. (Isn't it on Stage VI?)


Well, all the output comes from BBC Television Centre but until now, each outlet had its own newsroom (or area of a newsroom) - National, Breakfast, News 24, World, Radio 4 etc etc. I take it that some of these are being merged now?
IT
itsrobert Founding member
martinDTanderson posted:
I am sure BBC World will keep its name, but the news updates will be branded BBC World News. Perhaps BBC World will get new branding not linked to the News branding, I for one hope so.

This BBC World name change makes me laugh as well. From its inception in 1995, the presenter always said "Welcome to BBC World News...". That lasted for years until some big suits decided it wasn't right in 2005. They changed it to "This is BBC News from BBC World...". Again, this was changed to just 'Welcome to BBC World..." in 2007, which is as it currently stands. Now, if they're going back to 'BBC World News', they've come full circle in just a few years. Honestly, you couldn't make this stuff up!!

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