I am sure they conducted research, sometimes you should have faith, and ignore your personal feelings...
Why ignore our own feelings? If I feel it's stupid, that's what I think! Supposedly research suggests people like the BBC's ECPs, I don't believe that.
I've no doubt that part of the justification is about making N24 the heart of the operation and by stripping its identity, the hope is that people are suddenly going to flock to the channel.
Let's have a look at the viewing figures in 6 months time and see if it's made one jot of difference.
Personally, I think BBC News 24 should remain - but will ditching the 24 part of the name hammer existing ratings? When they went for a uniform image across BBC TV News in 1999, it did not make their ratings a joke. I will wait and see what happens for now - but if their ratings are affected I doubt Sky News or CNN would gain much more?
I am sure they conducted research, sometimes you should have faith, and ignore your personal feelings...
Why ignore our own feelings? If I feel it's stupid, that's what I think! Supposedly research suggests people like the BBC's ECPs, I don't believe that.
I've no doubt that part of the justification is about making N24 the heart of the operation and by stripping its identity, the hope is that people are suddenly going to flock to the channel.
Let's have a look at the viewing figures in 6 months time and see if it's made one jot of difference.
Exactly.
And I know it's a slightly different issue, but look at News at Ten and how much better that's been received with it's own identity, and own name, than it would have done if it had been another generic ITV News bulletin.
It's bad enough News 24 loses it's studio, but to lose it's name and identity too is ridiculous.
Well if it is true and the '24' is to be dropped i dont see why they have spent the last 10 years building the brand up. It's like Five, theres a lot of people still refer to it as 'Channel 5' so it will take many years to stop people referring to it as 'News 24' as it has become a name in its own right. Calling it BBC News Channel (cause how else are they going to refer to it) would be a backwards step in my mind and sounds like its nothing more than someone trying to put another tick on a bit of paper to keep some over paid manager happy.
Wouldn't surprise me if a couple of years down the line - and a few more thousand quid of licence-payers money spend on focus groups and branding consultants - that once again it's called "News 24" in an effort not to confuse the 24-hour news channel with "BBC News" as a whole.
Did they learn nothing from the "BBC News on Radio 4" mess just a few months ago? If it ain't broke, don't fix!
I mean, sometimes as a designer or decision maker, you need to accept that what's best for the public, may not tally with our own views. I have wanted the 24 gone from the logo and titles, but what they verbally say doesn't interest me too much.
I am not sure if its for the better or not, we'll have to see some time into the new look to see if it has made a positive or negative difference.
So hate it all you want, but you cant say for sure if its a bad decision until its effect has had the chance to be felt.
The thing is though, my family (who aren't TV Pres minded) usually say 'News 24', so whats the point in dropping '24'. It still mind boggling. If it ain't broke don't fix it.
I mean, sometimes as a designer or decision maker, you need to accept that what's best for the public, may not tally with our own views. I have wanted the 24 gone from the logo and titles, but what they verbally say doesn't interest me too much.
I am not sure if its for the better or not, we'll have to see some time into the new look to see if it has made a positive or negative difference.
So hate it all you want, but you cant say for sure if its a bad decision until its effect has had the chance to be felt.
But how exactly is dropping the '24' the best thing to do for the public? It doesn't make one jot of difference except to weaken the channel's image. Everybody I know calls it 'News 24' - and not just people on this forum. The BBC News Channel sounds completely daft and is just not memorable. In such a competitive world, the BBC really are shooting themselves in the foot. Ten years ago, they managed to come up with a quirky name which summed up the channel. What could be simpler than 'BBC News 24'? It's catchy, memorable and does the job perfectly. Asa hit this one right on the head - the suits are getting annoyed that people constantly drop the 'BBC' and refer to it as 'News 24' and this is just their way of throwing their toys out of the pram. It means absolutely nothing and that's exactly what will be gained from it: zilch. It's change for change's sake.
I mean, sometimes as a designer or decision maker, you need to accept that what's best for the public,
I'm confused. Surely we are all members of the public - I think I'm right in saying you're the one person in this thread who thinks the name change is a good idea. Therefore, going on the opinions shown in this thread, the 'public' think this idea is a silly one.
I see this change as pointless - the name is neither better nor the change a useful one. It's also pointless because people won't immediately start calling it 'BBC News' because it will still be News 24 to them.
My family don't watch news channels, unless something big is going on. To them, News 24 means nothing. I called it News 24 or N24 when abbreviating, and I don't know if changing it will be good or bad. I personally don't like the 24 in the logo or titles, so I am good it is going, but that doesn't mean I don't like the name.
They have made the choice to change it, I have to make assumptions as to why, until the article or press release comes out explaining their reasons. If it works then it is a good thing, if not then a mistake that can be rectified all be it embarrassingly.
All I am saying is don't pass judgement, and change any viewing habits until it comes into effect.
The BBC News Channel sounds completely daft and is just not memorable. In such a competitive world, the BBC really are shooting themselves in the foot. Ten years ago, they managed to come up with a quirky name which summed up the channel. What could be simpler than 'BBC News 24'? It's catchy, memorable and does the job perfectly.
You can just imagine in 12 months time a team of big suits sitting round a desk trying to figure out a catchier name for their struggling
BBC News Channel.