The Newsroom

BBC News Rebrand - This Monday

New look BBC News output from Monday (January 2008)

This site closed in March 2021 and is now a read-only archive
KI
kitt22
martinDTanderson posted:

And what is it I hear on Sky News today? Oh, a big orchestral fanfare...! ABC News have an orchestral fanfare and what about the NBC News theme? That's an epic piece of music composed by John Williams.


Yeah but News 24 (with all it's modern David Lowe music) is more popular in the ratings than Sky and it's Fox inspired orchestral cr*p! Wink
KI
kitt22
Moz posted:
noggin posted:
If you watch a 1994 Six O'Clock News with an eye used to watching News today - you'd be amazed how slow, formulaic and old-fashioned they appear.

I have watched programmes from this era and found them to be refreshing, clear and intelligent.

You talk about formulaic - the formula was to read the news. Headlines, story 1, story 2, story 3, etc, recap, story 4, story 5 etc, headlines end. Today news is still very formulaic, but the formula includes false elements such as special reports (when there's very rarely anything special about them), talking to reporters standing outside a house where something happened etc.

The problem with focus groups is that they listen to what people want. People get what they want far too often, when they should be given what they need instead.

Back then news had authority. Now it's like listening to gossip from a neighbour.

noggin posted:
As for "inclusiveness", "warm" and "accessible" - anyone who ignores these words can say goodbye to their audience in the current climate. They certainly don't preclude inspiring, original and clever solutions.

You'd be amazed at the level of data that broadcasters now have available to them to analyse their audiences and compare it to their content.

It makes me nauseous reading those words.

Providing news is a duty, not something channels should do to get audiences.


Oh God give me strength! I do hope you don't work in the media industry... because your perception of what audiences need is very out-of-touch.
SN
SN2005
kitt22 posted:

Yeah but News 24 (with all it's modern David Lowe music) is more popular in the ratings than Sky and it's Fox inspired orchestral cr*p! Wink


I think you'll find Fox is all synthesised beats and racing guitar melodies. Hardly orchestral crap as you so eloquently put it yourself.
JO
Joe
Moz posted:
Providing news is a duty, not something channels should do to get audiences.

If nobody is watching, then it's a bit of a pointless one, do you not think?
KI
kitt22
SN2005 posted:
kitt22 posted:

Yeah but News 24 (with all it's modern David Lowe music) is more popular in the ratings than Sky and it's Fox inspired orchestral cr*p! Wink


I think you'll find Fox is all synthesised beats and racing guitar melodies. Hardly orchestral crap as you so eloquently put it yourself.


Yeah well you get the idea audiences have hardly revolted against the Beeb because of their music- in fact precisely the opposite has happened.
IT
itsrobert Founding member
Back to the rebrand: what does everyone think David Lowe will do to the music this time? Do you think he'll keep the same themes as now but update them or come up with a completely new theme based on his BBC News style?

I personally hope he comes up with something a bit different. The national news theme, rolled out across News 24 and World in 2007, has become a bit dated, in my opinion. After all, it has been used in one form or another since 1999. I'd like fresh themes.
KI
kitt22
itsrobert posted:
Back to the rebrand: what does everyone think David Lowe will do to the music this time? Do you think he'll keep the same themes as now but update them or come up with a completely new theme based on his BBC News style?

I personally hope he comes up with something a bit different. The national news theme, rolled out across News 24 and World in 2007, has become a bit dated, in my opinion. After all, it has been used in one form or another since 1999. I'd like fresh themes.


I agree i think Lowe (if he is the one doing the new music) should come up with a fresh theme, even if it has hints of the previous one, a new sound would be nice. Smile
EY
the eye
itsrobert posted:
Back to the rebrand: what does everyone think David Lowe will do to the music this time? Do you think he'll keep the same themes as now but update them or come up with a completely new theme based on his BBC News style?

I personally hope he comes up with something a bit different. The national news theme, rolled out across News 24 and World in 2007, has become a bit dated, in my opinion. After all, it has been used in one form or another since 1999. I'd like fresh themes.


Hmm I have a feeling if its changed that it wont be so upbeat, then again who knows!
IT
itsrobert Founding member
kitt22 posted:
itsrobert posted:
Back to the rebrand: what does everyone think David Lowe will do to the music this time? Do you think he'll keep the same themes as now but update them or come up with a completely new theme based on his BBC News style?

I personally hope he comes up with something a bit different. The national news theme, rolled out across News 24 and World in 2007, has become a bit dated, in my opinion. After all, it has been used in one form or another since 1999. I'd like fresh themes.


I agree i think Lowe (if he is the one doing the new music) should come up with a fresh theme, even if it has hints of the previous one, a new sound would be nice. Smile


I do want him to keep the BBC News theme style (drums, beeps, etc.) as that's what he does best. However, I'd like him to come up with a new version, not just jazzing up the old one like he's done since 1999. Almost as big a change as the National News adopting World News America's theme, for example. I'm talking about that sort of change - keeping it in the same style but different.
R2
r2ro
itsrobert posted:
Back to the rebrand: what does everyone think David Lowe will do to the music this time? Do you think he'll keep the same themes as now but update them or come up with a completely new theme based on his BBC News style?

I personally hope he comes up with something a bit different. The national news theme, rolled out across News 24 and World in 2007, has become a bit dated, in my opinion. After all, it has been used in one form or another since 1999. I'd like fresh themes.


I'd expect the beeps to stay in some format but I think they will be quite radically changed, perhaps more up tempo and possibly more electronic. I can't see the beeps going just yet as they are one of the key identities of BBC News.
ST
steveboswell
Quote:
Desk job at the BBC
A few teething problems at the BBC's swish new multimedia newsroom, which goes live in a few weeks' time. Cramming all those radio, TV and online journalists into one space is proving to be a challenge, but BBC bosses have come up with an inspired solution; they've decided to order some smaller desks.


http://blogs.guardian.co.uk/mediamonkey/2008/04/media_diary_from_the_observer.html

Bozz
DD
DarkestDreams
No, they would be stupid to loose the beeps because they are so simple yet you remember them.

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