AN
Where were you in 1993 when BBC Radio 1 dismissed a lot of DJs due to their age? It was just as illegal back then, but nothing ever happened as a result of it.
Did Radio 1 dismiss them for being old or for being out of touch with the audience? I personally think it's the latter.
They weren't out of touch with the audience they had. At the time, they were the most popular UK radio station. You can hardly say they were out of touch with their audience, when they had more listeners than any other station. Matthew Bannister just didn't care for the audience profile, which he felt in his 'infinite wisdom' was too old for a station like Radio 1. So they fired most of the older, popular DJs, keeping those like Nightingale and Peel who Bannister felt had credibility with the "yoof". It was all about age. Age of the audience, age of the DJs, and they felt bringing in younger DJs would bring in a youger audience, and it didn't quite work as well as they hoped,.
If it ever was good, to which I would say, no, it was never good. Different, yes, but different isn't necessarily better or worse, but his schtick was never great to begin with
Where were you in 1993 when BBC Radio 1 dismissed a lot of DJs due to their age? It was just as illegal back then, but nothing ever happened as a result of it.
Did Radio 1 dismiss them for being old or for being out of touch with the audience? I personally think it's the latter.
They weren't out of touch with the audience they had. At the time, they were the most popular UK radio station. You can hardly say they were out of touch with their audience, when they had more listeners than any other station. Matthew Bannister just didn't care for the audience profile, which he felt in his 'infinite wisdom' was too old for a station like Radio 1. So they fired most of the older, popular DJs, keeping those like Nightingale and Peel who Bannister felt had credibility with the "yoof". It was all about age. Age of the audience, age of the DJs, and they felt bringing in younger DJs would bring in a youger audience, and it didn't quite work as well as they hoped,.
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That's why Chris Moyles disappeared from the Breakfast show while Scott Mills who is the same age as Moyles is still on Radio 1. Mills has adapted his act to stay relevant while Moyles is till doing the same show on Radio X he did nearly 20 years on Radio 1, except it's just not as good.
If it ever was good, to which I would say, no, it was never good. Different, yes, but different isn't necessarily better or worse, but his schtick was never great to begin with