UK
It’s interesting you raise the BBC News Scotland point. There has also been a bit of a conscious or unconscious power struggle with the BBC Scotland brand.
The twitter account and handle are BBC Scotland News, but the profile pic (issued by the boys in London) is BBC News Scotland - in line with other accounts.
Most staff refer to it as BBC Scotland News, whereas Wales seem to tow the party line more. In both examples, staff come under the Nationals and Regions division, NOT news. So the internal brand loyalty lies more with the ‘Nations & Regions’.
In my opinion BBC News Scotland should fall into line but BBC Word News has exemption - for one reason, it’s a separate company - ‘BBC Global News Limited’.
When the News channels were 'Reithed' I was surprised that BBC World News didn't become BBC News World for more continuity of the 'BBC News' brand just as in the UK we have BBC News Scotland etc.
It’s interesting you raise the BBC News Scotland point. There has also been a bit of a conscious or unconscious power struggle with the BBC Scotland brand.
The twitter account and handle are BBC Scotland News, but the profile pic (issued by the boys in London) is BBC News Scotland - in line with other accounts.

Most staff refer to it as BBC Scotland News, whereas Wales seem to tow the party line more. In both examples, staff come under the Nationals and Regions division, NOT news. So the internal brand loyalty lies more with the ‘Nations & Regions’.
In my opinion BBC News Scotland should fall into line but BBC Word News has exemption - for one reason, it’s a separate company - ‘BBC Global News Limited’.