GR
So the end to individual branding of the 1, 6 and 10 (and possibly the 5?) and News 24 becoming just BBC News?
IMO, if anything that will make the brand weaker as there are no identifiable names per bulliten. Is that to say that the One will include exactly the same content, aimed at the same audience as the 10?It wont, there needs to be a line to seperate the different target audiences.
Moz posted:
NickyS posted:
Interesting article in this week's Broadcast about the BBC holding its nerve when News At Ten comes back ... but there are some interesting quotes from Peter Horrocks the head of the multi-media newsroom.
There is a line saying ..
The broadcaster is planning to make a "low key tweak" to the Ten O'Clock News and all its news bulletins from April, as part of a drive to use the BBC News brand consistently across all its journalism. Details are still being worked out but the bulletins would maintain the traditional globe and red colouring, Horrocks added.
Instead of competing on content, the BBC will capitalise on it's "consistent" approach to news.
Full article on Broadcast online although you do need a log in ..
http://www.broadcastnow.co.uk/news/2007/12/bbc_news_we_will_hold_our_nerve_at_10_oclock.html
There is a line saying ..
The broadcaster is planning to make a "low key tweak" to the Ten O'Clock News and all its news bulletins from April, as part of a drive to use the BBC News brand consistently across all its journalism. Details are still being worked out but the bulletins would maintain the traditional globe and red colouring, Horrocks added.
Instead of competing on content, the BBC will capitalise on it's "consistent" approach to news.
Full article on Broadcast online although you do need a log in ..
http://www.broadcastnow.co.uk/news/2007/12/bbc_news_we_will_hold_our_nerve_at_10_oclock.html
So the end to individual branding of the 1, 6 and 10 (and possibly the 5?) and News 24 becoming just BBC News?
IMO, if anything that will make the brand weaker as there are no identifiable names per bulliten. Is that to say that the One will include exactly the same content, aimed at the same audience as the 10?It wont, there needs to be a line to seperate the different target audiences.