The Newsroom

BBC News "The future's not cancelled" promo

(January 2021)

This site closed in March 2021 and is now a read-only archive
VM
VMPhil
Jonwo posted:
I get the intention of the promo but wouldn’t it be better to focus on the positive and funny news stories and reassure viewers that the news isn’t always a misery fest

Which in the last few weeks wouldn't be true, as the national news pretty much is entirely a misery fest, they've ramped it up to another level this year. I think some bulletins should end with a slide advertising the BBC Action Line these days.

I don't know how anyone watches a full bulletin now, I certainly can't, even before COVID for the previous four years it was dominated by Brexit and/or Trump.

EDIT: Just for clarification, I mean all news, not just BBC.
Last edited by VMPhil on 1 February 2021 2:40pm
BR
Brekkie
At most I'll watch one a day, but more often don't bother or don't make the entire bulletin. Tend to probably watch more of the shorter weekend bulletins than the weekday ones.

Given the last year the statement about Action Line at the end of the bulletins isn't actually that far fetched - they seem to roll it out (or the equivalent on other channels) for any drama or soap now where someone might get distressed by as little as losing an eye lash, so a brief direction to areas of support after COVID heavy news bulletins is actually a surprising ommission, especially for directing people without the internet to support.
Last edited by Brekkie on 1 February 2021 4:42pm
MA
Markymark
The news is grim now. I seem to nod off half-way through the BBC 10pm news, and weirdly what wakes me up is the silly sound track to the Red Screen of Death HD caption.
CA
Castries
The news is grim now.

Turned the 10 o'clock news on last week and persuaded my girlfriend to watch for a bit as she's not keen on the news currently. After the covid coverage, it covered the suicide of a disabled person following the incorrect slashing of their income by the government, then it was a report on the holocaust. Wasn't exactly the cheeriest ending to a bulletin.

I'm not a fan of the bubblegum 'and finally' sections, but I can see why it's all too much for people at times.
Last edited by Castries on 1 February 2021 5:35pm
JO
Jonwo


I'm not a fan of the bubblegum 'and finally' sections, but I can see why it's all too much for people at times.


Those stories are great because it shows that the world isn't all bad plus we get to see Simon McCoy's reaction to them!
TV
TVTV
What a weird promo.

It doesn’t Make me want to watch BBC News at all. It doesn’t even tell me the mission of BBC News. Just makes me want to book a holiday to Spain. It’s so dreary
SC
scottishtv Founding member
I’m not sure I want the news to be ‘ on my side ’ in all honesty, nor was I worried the future was ‘cancelled’ in the first instance.

Yes, you often see American local stations going with the "on your side" strapline. I don't think it's very becoming for BBC News. Just tell me the facts and I'll decide which side, if any, I'm on.

I guess it's better than "The future's not cancelled, but a lot of our output was."
Londoner and dazza1976 gave kudos
AN
Andrew Founding member
Whilst on this topic what on earth does “Bulletins Building Confidence” mean
EL
elmarko
It means "stop asking us awkward questions about how things seem to be going right now".
AN
all new Phil
I mean, it’s pretty clear what the point of the advert is. You can trust us because we understand what a **** time you’re having. The news isn’t just for other people. I’m not sure a few clips of Simon McCoy grumpily introducing squirrels on waterskis is going to have quite the same cut through with the audience this advert is aimed at.
MA
manclad
I actually like it. I think this, and the “one day” promo of last year is simply the BBC’s efforts offer hope, something it probably feels obligated to do given its status as the ‘national’ broadcaster.

The last year has been the closest most have seen the BBC operate on what I would regard as a war footing. The news has been incredibly bleak, many are struggling, often failing to see the way out of the pandemic. I see evidence of some of my social media friends struggling, for example. The promo is obviously aimed at helping the many to see that it will end.

My concern with the BBC over the last year is that they pile on the misery by highlighting the residual issues that the pandemic causes. i.e increase in domestic abuse, loneliness, food poverty. But then that is what the BBC does really well and it attempts to represent as many of the licence fee payers as possible...... it’s just it makes for very depressing viewing.
all new Phil, AndrewPSSP and Ghost gave kudos
JO
Jonwo

My concern with the BBC over the last year is that they pile on the misery by highlighting the residual issues that the pandemic causes. i.e increase in domestic abuse, loneliness, food poverty. But then that is what the BBC does really well and it attempts to represent as many of the licence fee payers as possible...... it’s just it makes for very depressing viewing.


Bad news generates more coverage and views, there is nothing much the BBC can do to balance that on the main bulletins.

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