
Spotted a new BBC News promo last night before MotD. How long has it been doing the rounds?
Highly emotive messaging: "We're on your side". "The future's not cancelled" end strapline in huge uppercase text filling the screen, before the BBC News logo appears on its own. No presenters or reporters featured, from what I recall, just "real people".
Not sure what to make of it. So similar to other BBC promo styles we've seen recently for iPlayer, Sounds, Sport or the Corporation as a whole they are all starting to blend into one.
Quite "2010s adverty" in tone. Is that intangible "BBC-ness" being lost or just evolving for the times we live in?
Apologies, can't find a link online, but it was running during BBC1 & 2 junctions yesterday, using TV Home as reference.
Highly emotive messaging: "We're on your side". "The future's not cancelled" end strapline in huge uppercase text filling the screen, before the BBC News logo appears on its own. No presenters or reporters featured, from what I recall, just "real people".
Not sure what to make of it. So similar to other BBC promo styles we've seen recently for iPlayer, Sounds, Sport or the Corporation as a whole they are all starting to blend into one.
Quite "2010s adverty" in tone. Is that intangible "BBC-ness" being lost or just evolving for the times we live in?
Apologies, can't find a link online, but it was running during BBC1 & 2 junctions yesterday, using TV Home as reference.