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Square Eyes7,746 posts since 31 Mar 2001
You can probably see why they'd want to do this as people often refer to the channel as 'News 24' completely omitting the key 'BBC' branding out of the title. In a brand obsessed world, it is perhaps perceived that the News 24 tag is perhaps overshadowing the BBC brand.
Pete9,034 posts since 18 Jun 2001
Moz posted:
I really don't know why it'd be called the BBC News channel! I don't know what people mean when they say 'to identify it from BBC One'. If they're referring to the channel that is called BBC One, they'll say 'BBC One' and if they're referring to the channel that is called BBC News, they'll say 'BBC News'.

There are programmes about Parliament on BBC One and BBC Two, but nobody is confused about what is meant by BBC Parliament - it's not called the BBC Parliament Channel!


they aren't called "BBC Parliament" though are they, they're called Straight Talk, Daily Politics, This Week etc.

The bulletins on BBC1 are referred to as "BBC News". This is where this problem lies
whitecity4 posts since 1 May 2006 new member
Square Eyes posted:
You can probably see why they'd want to do this as people often refer to the channel as 'News 24' completely omitting the key 'BBC' branding out of the title. In a brand obsessed world, it is perhaps perceived that the News 24 tag is perhaps overshadowing the BBC brand.


How long have Five Live and Radio 1 tried to avoid saying 'BBC'???

I think News 24 is a very cool name and it has exceptionally high brand recognition - from students to my parents, it's understood straight away.
ian00118 posts since 27 Jan 2006
I think we ought to remember that the Media Guardian article only speculates that BBC News 24 will be rebranded as BBC News. The article did not provide any concrete evidence that a rebrand is planned.

Read almost any Media Guardian article more than once and you start noticing the inaccuracies, pure speculation etc...
gregmc3,336 posts since 10 Dec 2004
whitecity posted:

How long have Five Live and Radio 1 tried to avoid saying 'BBC'???


In the TOTH Sequence.. it was "BBC Radio Five Live"... until the world cup. Your right. I dont know anyone who says BBc News 24... people just say News 24.
Mr Q712 posts since 17 Apr 2003
Just to add my two cents worth - this idea seems daft. I agree that the concern here seems to be that the "News 24" brand overshadows the "BBC" brand, and hence, there may be a desire in the name of 'consistency' to ensure that it is the "BBC" brand that has primary focus. Now, to me, that just seems crazy. Even if people simply refer to the channel as "News 24", is there seriously any confusion as to who operates the channel? I'd imagine it's pretty damn obvious to everyone in the UK that "News 24" is a BBC News operation. There is going to be a strong identification between the BBC and "News 24". Given the relative success of BBC News 24 at the moment, why on earth would you want to go changing the brand? It's madness.
Moz5,468 posts since 4 Jan 2003 Recently warned
Work of Artifice posted:
In a post-analogue UK, having BBC national/international news bulletins on BBC One will become "pointless"

No it won't. It's a legal requirement that BBC One carries news - and, in my opinion, rightly so. If news was just on news channels, all the no-brainers of the country who live on an endless diet of soaps and reality TV would be able to watch BBC One all day without being exposed to the news. Admittedly they probably turn over as soon as the news starts now, but at least a large number of them will see the headlines and if it's something that shocks them will stay tuned.

News isn't just there for nosey people, it's vital to our democracy - if people aren't aware of the issues our country is weaker for it.
Spencer For Hire5,866 posts since 13 Jan 2003
Moz posted:
Work of Artifice posted:
In a post-analogue UK, having BBC national/international news bulletins on BBC One will become "pointless"

No it won't. It's a legal requirement that BBC One carries news - and, in my opinion, rightly so. If news was just on news channels, all the no-brainers of the country who live on an endless diet of soaps and reality TV would be able to watch BBC One all day without being exposed to the news. Admittedly they probably turn over as soon as the news starts now, but at least a large number of them will see the headlines and if it's something that shocks them will stay tuned.

News isn't just there for nosey people, it's vital to our democracy - if people aren't aware of the issues our country is weaker for it.


I think there's also a lot to be said in favour of proper, self-contained news programmes, as opposed to everything being rolling news.

Whilst I'll dip in and out of News 24 or Sky News during the day, I enjoy watching the Ten for a full retrospective round-up of the day's news, complete with measured analysis and comment - something which isn't always possible on News 24 due to the constantly moving nature of a rolling news channel.

I know the 1, 6 and 10 are simulcast on News 24, but as Sky News has shown, fixed bulletin-style programmes soon fall by the wayside when there's a big breaking story. At least with the current set-up, News 24 can go its own way if necessary and BBC One can continue with the normal news programmes.
NewsUpdate146 posts since 20 Sep 2005
It would be a shame to drop the 24 especially as the channel is successful at the minute, I am sure though some presenters on the national news say 'News 24' when they are trailing the channel, maybe the bosses should start their brand managing there.
ian00118 posts since 27 Jan 2006
Moz posted:

No it won't. It's a legal requirement that BBC One carries news - and, in my opinion, rightly so. If news was just on news channels, all the no-brainers of the country who live on an endless diet of soaps and reality TV would be able to watch BBC One all day without being exposed to the news. Admittedly they probably turn over as soon as the news starts now, but at least a large number of them will see the headlines and if it's something that shocks them will stay tuned.

News isn't just there for nosey people, it's vital to our democracy - if people aren't aware of the issues our country is weaker for it.


Indeed. The 6 and 10 bulletins achieve audiences of 4-5 million, which when compared to most other genres on these channels is a respectable performance, so there is still a clear demand for these single bulletins on the main channels. On a day to day basis, the audiences for the rolling news channels are tiny.
NerdBoy310 posts since 2 Aug 2003
I think they might as well drop the bulletin requirement on BBC One after the digital switch over, would give a bit of time for a sports programme or something
Newsreader403 posts since 10 Feb 2004
NerdBoy posted:
I think they might as well drop the bulletin requirement on BBC One after the digital switch over, would give a bit of time for a sports programme or something


Why not have a BBC Sport channel instead? Or two or more. A dedicated home for sports programming instead of disrupting the schedules everytime there is a sporting event. If this is after the digital switchover there would be no problem for present anologue viewers.