BE
It does seem to have backfired on them if they wanted BBC to be mentioned each and every time. It probably got mentioned more with its old name.
I think I hear "on the news channel" more than anything else which could be said on any of the news channels available. At least with News 24 it was a unique brand that could only be said on BBC News 24.
Exactly - and surely there must be people within BBC News thinking the same thing. The question is, though, would they be prepared to backtrack on something as big as a channel name? I reckon they could get away with it without too much stick from the press if they quietly re-introduced the 24. They wouldn't even have to alter the titles, just the box and DOG. I can't see it happening, though.
Oh dear, we're really going to have to give up on the idea of the 24 returning soon...!
Dave posted:
benjy posted:
"Here on the News Channel"
"Here on News 24"
I know it's been complained about to death on here...but in BBC branding terms, what difference is there between the two phrases above? Nothing.
If they wanted to stop people from dropping the "BBC" part, they have well and truly failed in that. If they want to succeed in their aim, they would have to ban the words "News Channel" from being uttered by anyone on the channel in question...
"Here on News 24"
I know it's been complained about to death on here...but in BBC branding terms, what difference is there between the two phrases above? Nothing.
If they wanted to stop people from dropping the "BBC" part, they have well and truly failed in that. If they want to succeed in their aim, they would have to ban the words "News Channel" from being uttered by anyone on the channel in question...
It does seem to have backfired on them if they wanted BBC to be mentioned each and every time. It probably got mentioned more with its old name.
I think I hear "on the news channel" more than anything else which could be said on any of the news channels available. At least with News 24 it was a unique brand that could only be said on BBC News 24.
Exactly - and surely there must be people within BBC News thinking the same thing. The question is, though, would they be prepared to backtrack on something as big as a channel name? I reckon they could get away with it without too much stick from the press if they quietly re-introduced the 24. They wouldn't even have to alter the titles, just the box and DOG. I can't see it happening, though.
Oh dear, we're really going to have to give up on the idea of the 24 returning soon...!