The Newsroom

BBC News Channel Presentation - 21/03/16 onwards

Split from BBC News Channel General Discussion (March 2016)

This site closed in March 2021 and is now a read-only archive
MO
Moz
HarryB posted:
Didn’t I read somewhere that VDP rebrands tomorrow?

They said definitely February. Which February they didn't state. With the glacial speed of Reith implementation so far I'd wager it's February 2020.


Seriously, I hear all the stuff about how complicated it is, but it really shouldn't be should it. If you worked for any other company in the world and told someone it'd take several years to implement a change of font, you'd lose your job. It shows how archaic the BBC is. It needs to modernise its way of working or it'll die. And yes, I know people will say it's only a font and that most people won't notice so it's not priority, but it's just symptomatic of the sluggish inefficient machine that such a simple change is made so difficult.
DE
deejay
You will notice the change. I promise. It’s not just a change of font.
JA
james-2001
Will the content of the show improve? Razz
Ratflump and London Lite gave kudos
HA
harshy Founding member
james-2001 posted:
Will the content of the show improve? Razz

Well we seen the quality of the Impact titles it will be disappointing if licence fee funded VD dosent deliver.
BA
bilky asko
Moz posted:
HarryB posted:
Didn’t I read somewhere that VDP rebrands tomorrow?

They said definitely February. Which February they didn't state. With the glacial speed of Reith implementation so far I'd wager it's February 2020.


Seriously, I hear all the stuff about how complicated it is, but it really shouldn't be should it. If you worked for any other company in the world and told someone it'd take several years to implement a change of font, you'd lose your job. It shows how archaic the BBC is. It needs to modernise its way of working or it'll die. And yes, I know people will say it's only a font and that most people won't notice so it's not priority, but it's just symptomatic of the sluggish inefficient machine that such a simple change is made so difficult.


Except that's not true, is it? Supermarkets are an obvious example of long implementation times for font changes.
Ittr and Steve Williams gave kudos
RK
Rkolsen
bilky asko posted:
Moz posted:
HarryB posted:
Didn’t I read somewhere that VDP rebrands tomorrow?

They said definitely February. Which February they didn't state. With the glacial speed of Reith implementation so far I'd wager it's February 2020.


Seriously, I hear all the stuff about how complicated it is, but it really shouldn't be should it. If you worked for any other company in the world and told someone it'd take several years to implement a change of font, you'd lose your job. It shows how archaic the BBC is. It needs to modernise its way of working or it'll die. And yes, I know people will say it's only a font and that most people won't notice so it's not priority, but it's just symptomatic of the sluggish inefficient machine that such a simple change is made so difficult.


Except that's not true, is it? Supermarkets are an obvious example of long implementation times for font changes.

Maybe over where you are. But I’ve seen changes here (rebranding /ownership changes) over night where all the signage (both paper and more physical) in the store and simple things like price tags are changed. The longest was a month, but they closed the store to do complete systemic upgrades and redesign.
ST
Stuart
Rkolsen posted:
Maybe over where you are. But I’ve seen changes here (rebranding /ownership changes) over night where all the signage (both paper and more physical) in the store and simple things like price tags are changed. The longest was a month, but they closed the store to do complete systemic upgrades and redesign.

Such major changes are possible to plan for and implement on a single day.


I'm sure it's perhaps a legal requirement with banks, but when they merge/de-merge, absolutely everything is changed on the same day - usually within a matter of hours. Websites, signage, stationery, even the metal plaque outside the door . . . etc
JO
Joe
Possible yes – but not cheap!
IT
itsrobert Founding member
Is this a case of me misremembering, or didn’t the BBC manage a branding overhaul pretty quickly in 1997 when the current logo was introduced?
Brekkie, Ittr and all new Phil gave kudos
MA
Markymark
itsrobert posted:
Is this a case of me misremembering, or didn’t the BBC manage a branding overhaul pretty quickly in 1997 when the current logo was introduced?


Yes, even as far as modifying a set of technical drawings to change the logo in the title blocks, that they sent me on the Monday morning after the change !
MO
Moz
Well if the new graphics look as good as these on The Nine, it’ll be worth the wait...


(Skip to 07.55)
GU
Gusan
No rebrand for Victoria Derbyshire today.

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