Sorry I don't understand the problem.
Is it just about the brand or do you want more UK centered news bulletins?
I just dislike the way it feels like we're eavesdropping on a programme which we're not meant to be seeing. Kind of like how when your regional news can't go on air so you get another region who don't even acknowledge that you're watching them, it just feels a bit strange.
It's things that could easily be sorted, they have the ability to do different astons and straps for both outlets, so covering the World News patch on the On this day packages with a domestic one, splitting straps for web addresses so we don't see bbc.com.
Or more actively acknowledge the UK audience like OS does trailing ahead to the back half hour programmes on both outlets.
But I think if we're going to have more and more sharing of content it makes sense to have unified branding.
Write that down in your copybook now.