BBC News branding has become a mess?

RIGHT!! This is kind of related (i.e. sloppiness in use of BBC branding..)

WHAT REALLY REALLY ANNOYS ME......

...is: on our North West Today @ BREAKFAST - when the talented Naomi our early morning news reader says 'catch up with the travel updates on your local BBC radio station' - The graphic they have on the screen is AWFUL!!

Four local radio station logos: BBC Radio Manchester, BBC Radio Liverpool, BBC Radio Lancashire, BBC Radio Cumbria. All four names on one screen, each with appropriate FM / AM frequencies, Manchester with it's www. address as well . . . .

all clumsy enough . . .

BUT THEN

Manchester and Liverpool are CENTRE ALIGNED in their boxes, but Lancashire and Cumbria are LEFT ALIGNED in their boxes.

It screams at me every morning to JUST PUT IT RIGHT!! How difficult can it be? Am I the only person who notices???

Can someone on here get a screen grab of it to illustrate my point please??

AAARRRGGHHHHHHHHHHHHHHHHHHHH!!!!

I've seen examples before of how sloppy BBC branding can be, but the examples given here have highlighted how bad it is to the point of their own guidelines being broken regarding the corporate logo.

An agency needs to take a look at all of this and restore consistency on all fronts soon even - no more dodgy BBC logos with odd thickness, proportions or colour, and generally a less disparate (while not identical) design and use of branding from region to region, making sure everyone is aware of the guidelines that would be set in place to prevent it happening in the future.

To say BBC branding in general has allowed to slacken under Red Bee is how I feel about it. Surely folks were meant to take responsibility for keeping the brand tight and up together, but they are failing to do the job properly.

What about the major inconsistency between the colour scheme of the titles and sets? The 99-03 N24 set matched the graphics perfectly and was a very slick way of showing visual continuity. Now we have pitch black titles and a bright, shiny news room and desk - what was the thinking behind that? Not to mention the time they created completely separate logos for the nationals that only appeared on the projection screens, save for the daytime update bulletin.

It did, until they changed the graphics to the bulky black and red ones which looked totally out of place.