The branding is all disjointed - especially with the regions. It all worked well with the Lambie Nairn stuff but then when they all re-branded into the mish-mash that it is today.
All we need is a new style across the regional news programmes to match the network one - I wonder.....
I seem to remember people on here complained when everything was the same, they said it was boring, now its all different everyone wants it the same again
I really gotta agree with you here. They are still using the old idents on the website and on the interactive service.
I really do think they should change it, it eats away at me every time i press red.
A fine example is the news in two minutes, still has the old titles, how hard would it be really, to get the clean 07, and put in the word headlines.
I have noticed that and it grates on me aswell if you update the news in two mins twice or three times aday why cant you update the titles after nearly a year since the new titles were brought out.
also best era of news 24/world===1999-2003 by far the news 24 music was great,dramatic and made an impact the current titles are just slow and slugish and the sting is dreadfull
I really gotta agree with you here. They are still using the old idents on the website and on the interactive service.
I really do think they should change it, it eats away at me every time i press red.
A fine example is the news in two minutes, still has the old titles, how hard would it be really, to get the clean 07, and put in the word headlines.
I have noticed that and it grates on me aswell if you update the news in two mins twice or three times aday why cant you update the titles
after nearly a year since the new titles were brought out.
also best era of news 24/world===1999-2003 by far the news 24 music was great,dramatic and made an impact the current titles are just slow and slugish and the sting is dreadfull
It's only been less than 7 months. Admittedly, it should have been done by now but still, it's only just over half a year since the change.
I seem to remember people on here complained when everything was the same, they said it was boring, now its all different everyone wants it the same again
The one advantage of having everything prepared by one company is consistency. The 1999/2000 package did look good. What we have now across the country is, overall, inferior.
One of the key issues is the amateurish presentation of the various programme logos. A number of points on that:
(a) The [B][B][C} logo should never appear in colours other than black or white.
...not to mention the inaccurate BBC logo and the bold font for 'NEWS'.
There are clear guidelines re the use of the [B][B][C] logo. However, in any one hour on BBC TV, there is at least one opportunity to identify an inaccurate execution. Copyright notices are usually the most likely area where errors will occur. I have lost count of the number of occasions where I have seen a [B][B][C] Manchester logo where the word 'Manchester' is aligned with the base of the logo boxes rather than the 'BBC' lettering.
I seem to remember people on here complained when everything was the same, they said it was boring, now its all different everyone wants it the same again
The one advantage of having everything prepared by one company is consistency. The 1999/2000 package did look good. What we have now across the country is, overall, inferior.
One of the key issues is the amateurish presentation of the various programme logos. A number of points on that:
(a) The [B][B][C} logo should never appear in colours other than black or white.
...not to mention the inaccurate BBC logo and the bold font for 'NEWS'.
Well there are rumours that all news from the BBC Nations and English regions will undergo a revamp very soon. Perhaps they will take on board comments like this and provide a more uniform look for their programmes then - like 1999?
I like BBC London's style, apart from the straps, they need to incorporate the logo and diagonal stroke design. Perhaps when the regions move fully onto the new graphics systems...
BBC London's style is awful, the stripes look cheap, the red and white clashes badly. Wales Today pull off the red and white theme much more sucessfully.
Well there are rumours that all news from the BBC Nations and English regions will undergo a revamp very soon. Perhaps they will take on board comments like this and provide a more uniform look for their programmes then - like 1999?
I'd rather it went the other way. The regional titles should reflect the region rather than promoting the BBC's corporate image. Of course, the two needn't be exclusive - witness
Spotlight
reviving the old lighthouse lens imagery within titles that match the national look rather better than some other regions.
The [B][B][C] blocks on the Newsline example are shockingly poor - the top of the blocks seems to have been poorly cropped, with two little "block" above the letters.
The wider issue - which has allowed the BBC branding to be used in conflict with the branding guidelines (such as in a colour rather than black and white) is probably the fact that BBC Broadcast no longer exists.
AIUI Marketing and Presentation used to be guardians of the brands - but these days presentation is no longer part of the BBC since they were sold off and became Red Bee - and marketing (who are still part of the BBC) have far less contact with the productions than presentation.
Pres see the end board of most shows as they broadcast it - and could feed back branding issues. Marketing would only see these if they watched tapes or at home.
I think there has also been a slight feeling that the original branding guidelines were at times a bit inflexible - almost draconian - and there can be certain circumstances where exceptions or changes can be valid requests. For me the BBC London end board could be one of these - as they have a white and red monochromatic colour scheme - and a black BBC logo would look out of place, and a white logo would require a reversal of their graphic look (to give it a red background).
Where the branding guidelines ARE very valid is enforcing no drop shadow, edging or splitting of the logo (there was one case of the individual blocks being rotated rather than as a group) as there are very basic rules that just can't be broken without killing the band.
Most of the design issues here seem to be more a case of poor design than anything else...
I'm also not personally a fan of the giant '24' on the N24 titles, but this is consistent with the use of numbers on the National bulletins. I would agree that it would be more desirable to see a stripped N24 logo on the titles instead, but again I hardly think that this makes the whole brand a 'mess' either.
I know it's a minor thing, but I don't see why the big '24' on the titles in in Swiss whereas all other appearances of '24', plus the big '1', '6' and '10' are all in Gill Sans.
The [B][B][C] blocks on the Newsline example are shockingly poor - the top of the blocks seems to have been poorly cropped, with two little "block" above the letters.
Shockingly poor indeed. However, after three years of on-air usage, BBC Northern Ireland still doesn't appear to feel sufficiently embarrassed about it.
noggin posted:
The wider issue - which has allowed the BBC branding to be used in conflict with the branding guidelines (such as in a colour rather than black and white) is probably the fact that BBC Broadcast no longer exists.
AIUI Marketing and Presentation used to be guardians of the brands - but these days presentation is no longer part of the BBC since they were sold off and became Red Bee - and marketing (who are still part of the BBC) have far less contact with the productions than presentation.
Pres see the end board of most shows as they broadcast it - and could feed back branding issues. Marketing would only see these if they watched tapes or at home.
An interesting insight. A curious state of affairs that the graphical/on-air representation of one of the world's most familiar brands is no longer stringently policed.
I could sit here for hours grabbing examples of inaccurately proportioned [B][B][C] logos/brand names. The situation is pretty dire. Even one of the corporation's biggest brands - BBC News - can't get it right.
In the second image, the contrast levels on the logo have been increased, well above normal levels, giving the effect of thicker lettering for the word 'NEWS' and thinner 'BBC' lettering.
Compare with this example, where the logo is shown as it should be:
I think there has also been a slight feeling that the original branding guidelines were at times a bit inflexible - almost draconian - and there can be certain circumstances where exceptions or changes can be valid requests. For me the BBC London end board could be one of these - as they have a white and red monochromatic colour scheme - and a black BBC logo would look out of place, and a white logo would require a reversal of their graphic look (to give it a red background).
Where the branding guidelines ARE very valid is enforcing no drop shadow, edging or splitting of the logo (there was one case of the individual blocks being rotated rather than as a group) as there are very basic rules that just can't be broken without killing the band.
Where the black/white colouring is concerned, my view on this is that designers need to produce designs with this restriction in mind. There is no reason why the BBC London end board could not have been adjusted to have the logo white on red. Re-colouring the logo makes it look tacky and thus deminishes the authority and strength of the brand.
In terms of the logo being placed on its side - this rule has been broken on countless occasions on billboard advertisements, where incidentally, the logo has also been displayed in a variety of colours.
Where the definition of the logo is concerned, look at this:
It's only been less than 7 months. Admittedly, it should have been done by now but still, it's only just over half a year since the change.