ST
I don't understand the need for this "mini-bulletin". The demographic they are aiming for is already well served by BBC THREE's
60 Seconds
throughout the evening.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
BB
That's just about the strangest logic I've ever heard.
If regions struggle to fill 27 minutes, and even five minutes, with fluffy non-news 'magazine' pieces, then surely a 30-40 second spot is easier to fill with a summary of actual news headlines?
And surely you can't actually think that they'd be summarising an entirely different set of headlines at 2000 compared with at 1830 and 2235?
StuartPlymouth posted:
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
That's just about the strangest logic I've ever heard.
If regions struggle to fill 27 minutes, and even five minutes, with fluffy non-news 'magazine' pieces, then surely a 30-40 second spot is easier to fill with a summary of actual news headlines?
And surely you can't actually think that they'd be summarising an entirely different set of headlines at 2000 compared with at 1830 and 2235?
NG
Err - I don't see the logic you are employing there. The demographic that watches EastEnders (which will either precede or follow the 2000 bulletin 4 days a week) is NOT watching BBC Three is it? It is watching BBC One - and there are millions more watching at this time than watch 60 Secounds, and often more than watch either the Six or the Ten.
If 6 million people watch the 2000 bulletin, but only 4 million watch the Six and 5 million watch the Ten, then you've hit an extra 1-2 million viewers with a news summary.
This is key when delivering BBC News to the widest audience - and ensuring as many people as possible get news from the BBC and KNOW they do.
noggin
Founding member
StuartPlymouth posted:
I don't understand the need for this "mini-bulletin". The demographic they are aiming for is already well served by BBC THREE's
60 Seconds
throughout the evening.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
Err - I don't see the logic you are employing there. The demographic that watches EastEnders (which will either precede or follow the 2000 bulletin 4 days a week) is NOT watching BBC Three is it? It is watching BBC One - and there are millions more watching at this time than watch 60 Secounds, and often more than watch either the Six or the Ten.
If 6 million people watch the 2000 bulletin, but only 4 million watch the Six and 5 million watch the Ten, then you've hit an extra 1-2 million viewers with a news summary.
This is key when delivering BBC News to the widest audience - and ensuring as many people as possible get news from the BBC and KNOW they do.
TV
Why is there any need for this? Does ability to do the job not count as the most important prerequisite to presenting the slot?
Londoner posted:
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=483013&in_page_id=1770
Why is there any need for this? Does ability to do the job not count as the most important prerequisite to presenting the slot?
KI
Err - I don't see the logic you are employing there. The demographic that watches EastEnders (which will either precede or follow the 2000 bulletin 4 days a week) is NOT watching BBC Three is it? It is watching BBC One - and there are millions more watching at this time than watch 60 Secounds, and often more than watch either the Six or the Ten.
If 6 million people watch the 2000 bulletin, but only 4 million watch the Six and 5 million watch the Ten, then you've hit an extra 1-2 million viewers with a news summary.
This is key when delivering BBC News to the widest audience - and ensuring as many people as possible get news from the BBC and KNOW they do.
Very true.
noggin posted:
StuartPlymouth posted:
I don't understand the need for this "mini-bulletin". The demographic they are aiming for is already well served by BBC THREE's
60 Seconds
throughout the evening.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
The only additional element is regional, but as many regions struggle to fill the 27 minutes from 18:30 and the short summary at the end of the 10, I doubt there will be anything they can report at 20:00 that is going to be of any interest.
Err - I don't see the logic you are employing there. The demographic that watches EastEnders (which will either precede or follow the 2000 bulletin 4 days a week) is NOT watching BBC Three is it? It is watching BBC One - and there are millions more watching at this time than watch 60 Secounds, and often more than watch either the Six or the Ten.
If 6 million people watch the 2000 bulletin, but only 4 million watch the Six and 5 million watch the Ten, then you've hit an extra 1-2 million viewers with a news summary.
This is key when delivering BBC News to the widest audience - and ensuring as many people as possible get news from the BBC and KNOW they do.
Very true.
CH
Why is there any need for this? Does ability to do the job not count as the most important prerequisite to presenting the slot?
Four words: It's the Daily Mail
Don't take any notice.
tvarksouthwest posted:
Londoner posted:
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=483013&in_page_id=1770
Why is there any need for this? Does ability to do the job not count as the most important prerequisite to presenting the slot?
Four words: It's the Daily Mail
Don't take any notice.
LW
I thought that the 8pm new updates would have launched by now, but when I tuned into BBC One at 7:55pm last night, there was just trailers after EastEnders. When's the news update launching?
LW
Cheers
I'd assumed that part of the reason for Midlands Today *finally* getting rid of the orange gradient was to pull-their-socks-up in time for the launch of the 8pm update
gregmc posted:
November.
Cheers
I'd assumed that part of the reason for Midlands Today *finally* getting rid of the orange gradient was to pull-their-socks-up in time for the launch of the 8pm update
ST
IIRC these "mini-bulletins" are aimed at a young audience with a short attention span. The target demographic is catered for elsewhere. I see little or no point repeating the headlines from either 6:55 or 10:25 for the benefit of those who couldn't be bothered to either watch before/later or turn to BBC Three.
Had they been watching BBC One from 7pm (or until 10pm) they already have the same information anyway.
noggin posted:
Err - I don't see the logic you are employing there. The demographic that watches EastEnders (which will either precede or follow the 2000 bulletin 4 days a week) is NOT watching BBC Three is it? It is watching BBC One - and there are millions more watching at this time than watch 60 Secounds, and often more than watch either the Six or the Ten.
IIRC these "mini-bulletins" are aimed at a young audience with a short attention span. The target demographic is catered for elsewhere. I see little or no point repeating the headlines from either 6:55 or 10:25 for the benefit of those who couldn't be bothered to either watch before/later or turn to BBC Three.
Had they been watching BBC One from 7pm (or until 10pm) they already have the same information anyway.
PR
I was at a briefing about these new short bulletins earlier this month and there's no dictate that it must be pretty young girls reading the news, but that it will be YOUNGER presenters.
In the West, that means it won't be Chris Vacher or David Garmston, but launching it will be a core of people like Alex Lovell, Amanda Parr, Will Glennon and Imogen Sellers. With the exception of Alex, pretty much the same rotation that presents breakfast bulletins.
In the West, that means it won't be Chris Vacher or David Garmston, but launching it will be a core of people like Alex Lovell, Amanda Parr, Will Glennon and Imogen Sellers. With the exception of Alex, pretty much the same rotation that presents breakfast bulletins.