BBC National News: Presentation

You say its too ITV, but they don't include the O'Clock which has been a staple of the BBC Naming in the past.

For me, "One/Six/Ten o'clock News" was fine.
If someone said "Six o'clock News" you immediately would think of the BBC. Similarly, if they said "News at Ten" then you'd know it was on ITV.

This whole idea of slamming 'BBC' across everything isn't necessary all of the time. And I'd like to know how "The News Channel" (as I've heard it being referred to on the channel itself and on BBC national bulletins) is any better than "News 24" - with or without the BBC.

They've got some funny ideas at the BBC about corporate branding and brand awareness.

It's also stupid to attempt to get a slice of the "News at Ten" brand by bunging 'BBC' in front of it, especially when it's still called "Ten o'clock News." Bit hit and miss.

Just adds to the feeling that BBC News, as a brand, is in a right old mess.

You seem to have missed the point, its not about getting News at Ten into the BBC brand, but "BBC News" into all the bulletin titles.

Six O'Clock News doesn't feature the phrase "BBC News"

The alternatives are...
Six O'Clock BBC News
BBC News Six O'Clock
BBC News at Six
BBC News at Six O'Clock

Are you saying 'BBC Six O'Clock News' doesn't feature the words 'BBC' and 'News? And don't say that they have to be together - I'd like to point out 'BBC World News'

BBC News as a connected phrase is the domestic brand
BBC World News as a phrase is the international brand

But I suspect you are being a tease.

I understand the need to reiterate the 'BBC' in 'BBC News' but I don't see why they feel the need to dilute the brand, which, in my opinion, they have done. I also don't really see why they must constantly repeat 'BBC News'..yes, put the ¦B¦B¦C¦ logo on the titles, but I return to ask what was wrong with 'Six o'clock News' ? It, like News 24, was a recognised brand and is/was the BBC's flagship news bulletin. Everyone knows it's from the BBC.

On the regional news titles for example, a point that has been discussed before - 'BBC South Today' / 'BBC Midlands Today' and then the 'BBC News' box underneath.

And at the close of a bulletin - 'That;s all from the BBC News at 1, there's more on the BBC News Channel, now on BBC 1 we join our BBC news teams across the UK.' Maybe it's just me who finds all this annoying - change for change sake and a little over the top by having 'BBC News' plastered over every titles and graphic and repeated at least 3 times per bulletin.

I think you're missing our point - we understand that's what they're doing. What we're saying is there is no need to!

As all the other posts have said why must we have the phrase BBC NEWS plastered all over our screens constantly and repeated all the time?

Also, by trying to establish the BBC NEWS brand, they've done the complete opposite as now we just have a mish-mash of different names. The changing of the names should never have happened.

Thanks...you put it more concisely than I managed to!

Quite right. All they've done is eliminate a decent brand in an attempt to plug BBC News more and it has had the reverse effect - everyone is calling each programme differently and no-one seems to know what the real name should be.

What makes things worse is that there was no need to change the names in the first place.

They shouldn't have got rid off the BBC News 24 brand after more than 10 years building it up, although BBC World News I think is the right name to use after all and this revamp has least sorted the name out.

You only established that now?

Should this debate not be given a specific thread of its own?

Just seems to be a slagging match between Chris and Martin at the moment I see.