NG
It was the testbed for the famed 'trimedia' experiment - but while the experiment was a broad success in London, the biggest flaw was that television regions aren't served by a single radio station. BBC LONDON 94.9, BBC LONDON News and BBC LONDON Online is great - but not everyone who gets BBC LONDON TV News gets 94.9; some get BBC Three Counties Radio, others get Southern Counties, or Radio Essex - and then of course the boundaries are blurred again with some of the radio audiences getting LONDON, and others getting South Today or South East Today.
Partly as a result of both the London trimedia experiment, and the Hull omnimedia experiment, we're now seeing a subtle move away from trimedia, towards multimedia, mobile content and local services on demand.
Yep - the BBC London situation is quite different to most other regions - though as you point out many viewers of BBC London TV news are not in the BBC London 94.9 radio region - many BBC Radio Berkshire listeners are also in the BBC London TV region.
Other regions have to include all their various radio stations (Look East's TV region includes BBC Radios Norfolk, Suffolk, Cambs, Northants, 3CR and BBC Essex - though not all radio stations are entirely covered in TV terms)
It was noticable that during the Hemel Hempstead fire coverage on BBC London TV they only cross-trailled BBC London 94.9, whereas I would have though that Three Counties Radio would also have deserved a mention (as there are viewers in the BBC London region who would be 3CR listeners, and I think Buncefield was in the 3CR patch?)
noggin
Founding member
BBC LDN posted:
Clean desk posted:
Wasn't BBC LDN supposed to be the flagship tri-media region with one single brand for TV, radio and the web?
It was the testbed for the famed 'trimedia' experiment - but while the experiment was a broad success in London, the biggest flaw was that television regions aren't served by a single radio station. BBC LONDON 94.9, BBC LONDON News and BBC LONDON Online is great - but not everyone who gets BBC LONDON TV News gets 94.9; some get BBC Three Counties Radio, others get Southern Counties, or Radio Essex - and then of course the boundaries are blurred again with some of the radio audiences getting LONDON, and others getting South Today or South East Today.
Partly as a result of both the London trimedia experiment, and the Hull omnimedia experiment, we're now seeing a subtle move away from trimedia, towards multimedia, mobile content and local services on demand.
Yep - the BBC London situation is quite different to most other regions - though as you point out many viewers of BBC London TV news are not in the BBC London 94.9 radio region - many BBC Radio Berkshire listeners are also in the BBC London TV region.
Other regions have to include all their various radio stations (Look East's TV region includes BBC Radios Norfolk, Suffolk, Cambs, Northants, 3CR and BBC Essex - though not all radio stations are entirely covered in TV terms)
It was noticable that during the Hemel Hempstead fire coverage on BBC London TV they only cross-trailled BBC London 94.9, whereas I would have though that Three Counties Radio would also have deserved a mention (as there are viewers in the BBC London region who would be 3CR listeners, and I think Buncefield was in the 3CR patch?)