The Newsroom

BBC and ITV Regional News

(May 2012)

This site closed in March 2021 and is now a read-only archive
CU
cupoftea
Hi, I'm doing a project and wondered if anyone could help. I just wondered if anyone knew the BBC and ITV Regional News target audience are and the impact it has on the communities? Many thanks.
JO
Jon
Hi, I'm doing a project and wondered if anyone could help.

To be honest, most people will only read up to there.

You could at least try and trick people into giving you answers.
JT
jolly turnip
Hi, I'm doing a project and wondered if anyone could help. I just wondered if anyone knew the BBC and ITV Regional News target audience are and the impact it has on the communities? Many thanks.


How about contacting the local news services to you and ask them?

Contact details should be easy to find on net - even DM them on Twitter as a starter.

I would have thought that getting details direct from them would earn you more brownie points than asking on here.

Good luck with it
CR
Critique
I suspect there's a hint in the area targeted in the name of most of the BBC Regions...
NJ
Neil Jones Founding member
I suspect there's a hint in the area targeted in the name of most of the BBC Regions...


And the ITV ones come to that, bar two.
I'd also argue the target audience question, being regional news outputs, the answer is in the title.
JA
JAS84
I suspect there's a hint in the area targeted in the name of most of the BBC Regions...


And the ITV ones come to that, bar two.
I'd also argue the target audience question, being regional news outputs, the answer is in the title.
Bar two? I make it four - Calendar, Lookaround, Granada Reports, and Central News.

As for the BBC, three regions use the Look North name (Yorkshire, Yorks and Lincs, and North East), and Spotlight, the name of the south west regional news programme, doesn't mention the geography at all.
LL
London Lite Founding member
It's bad enough with the confusion of the two Yorkshire regional branding. Why the BBC use the Yorkshire & Lincolnshire branding over East Yorkshire and Lincolnshire beggars belief, while the generic Yorkshire for the rest which also includes north Derbyshire. I can imagine at the time of DSO when viewers from parts of South Yorkshire received Belmont (Hull) instead of Emley Moor that they'd be in for a surprise!

Calendar branding wise at least doesn't have anything which could confuse the viewer.
KE
kernow
JAS84 posted:
I suspect there's a hint in the area targeted in the name of most of the BBC Regions...


And the ITV ones come to that, bar two.
I'd also argue the target audience question, being regional news outputs, the answer is in the title.
Bar two? I make it four - Calendar, Lookaround, Granada Reports, and Central News.

Central News covers Central England, and Central TV was named after the region which it covers.

There are 4 though, the other one being Meridian News.
BR
Brekkie
I must say though despite predominantly having Central as our main ITV channel for a good 20 years I did spend a couple of minutes on the ITV News website the other day wondering why Midlands wasn't listed in the regions.
JA
JAS84
JAS84 posted:
I suspect there's a hint in the area targeted in the name of most of the BBC Regions...


And the ITV ones come to that, bar two.
I'd also argue the target audience question, being regional news outputs, the answer is in the title.
Bar two? I make it four - Calendar, Lookaround, Granada Reports, and Central News.

Central News covers Central England, and Central TV was named after the region which it covers.

There are 4 though, the other one being Meridian News.
Central's region is usually called the Midlands, and was named as such on one of predecessor ATV's idents. Brekkie's post does prove my point that the name Central isn't in common use as a geographic term.

Meridian is named after the Greenwich Meridian, which is in the South region. It's about as biased as London Plus, a name the BBC once used for their local news in the same area. But it is a geographical reference.

Both of them, as well as Granada's, should probably have been renamed a few years ago, since the local ITV channel names are no longer used anywhere else. They did change HTV's.
DO
dosxuk
It's bad enough with the confusion of the two Yorkshire regional branding. Why the BBC use the Yorkshire & Lincolnshire branding over East Yorkshire and Lincolnshire beggars belief, while the generic Yorkshire for the rest which also includes north Derbyshire. I can imagine at the time of DSO when viewers from parts of South Yorkshire received Belmont (Hull) instead of Emley Moor that they'd be in for a surprise!


Generally not, there's as many complaints about people getting Look Leeds as there is about Look Lincolnshire. Neither region covers South Yorkshire very well unless it's a major story.
JO
Jon
JAS84 posted:

Both of them, as well as Granada's, should probably have been renamed a few years ago, since the local ITV channel names are no longer used anywhere else. They did change HTV's.

If you live in Manchester you know 'Granada' means North West as much as North West Tonight does. Same goes with Central.

These programmes are already underfunded and usually beaten by their BBC counterparts. Why should they get rid of one of the few things in their favour?

I guess a reason HTV was got rid of as a name is that 'ITV HTV News' sounds a bit silly, also national identity is much stronger than regional.

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