NW
BBC Ten o' Clock News Extra has been scrapped after several months of an experiment.
BBC drops interactive news bulletin
The BBC has called time on the Ten O’Clock News Extra interactive service, after seven months on air, ending what it describes as an “experiment”.
Billed as the world’s first interactive television news bulletin, the service apparently failed to attract sufficient audience to justify its cost, in spite of heavy in-programme promotion on the flagship evening bulletin.
More here: http://informitv.com/articles/2005/06/01/bbcdropsinteractive/index.shtml
I quite liked it really, it's a shame that they had to axe it.
Quote:
BBC drops interactive news bulletin
The BBC has called time on the Ten O’Clock News Extra interactive service, after seven months on air, ending what it describes as an “experiment”.
Billed as the world’s first interactive television news bulletin, the service apparently failed to attract sufficient audience to justify its cost, in spite of heavy in-programme promotion on the flagship evening bulletin.
More here: http://informitv.com/articles/2005/06/01/bbcdropsinteractive/index.shtml
I quite liked it really, it's a shame that they had to axe it.