I agree.
The thing about Breakfast is that it's format and hour clock has not changed for ages.
Viewers love that.
They time their mornings by when slots come on and the production team work hard to make this happen.
New habits take time and ITV don't seem able or willing to give the new show that time, without constantly changing and tweaking it.
Mornings in most households are very routine, Breakfast fits into that routine and has for years now.
Regarding presenters, the BBC has been very clever, in keeping and shuffling the family very well, and by ensuring Bill & Susanna and Louise & Charlie made the change to Salford, protected the on air family and made the huge loss of Sian manageable.
It also actually uses the space it has very well, and does more music than it ever did. Those saying that B would be perfect for Breakfast are wrong, I think. Personally it was at its best when it was in
N6 - fluffy clouds aside
- as the desk and sofa both worked well there. Having said that there were times when TC7 were amazing, for Christmas for example, but they were few and far between and most of the time it felt too cavernous and not at all cosy.
