My feeling is that - as it stands - its a well balanced show. Its not overly gossipy. There's no "live from Hollywood for the latest on LiLo", but you get a decent blend of A-Listers and BBC faces pushing their latest piece. And for a 10 minute segment (at most), its not a bad addition to to what is mostly news, current talking points, weather, sports, local and travel.
Clearly it aint broke. Daybreak might just be a winner. Might.
Why dick with the formula that's winning them the slot currently, for the sake of a Salford move that flies in the face of "Broadcasting House - home of news" strategy?
I concur with the 'Home of News' strategy, Gav. However, none of us know what the long term editorial plans are for
BBC Breakfast.
I am a regular viewer, but rarely after 08:00, never mind the 'fluffy bits' after 08:30.
Steve in Pudsey may be correct with his suggestion that celebrity interviews and other stuff are consigned to a separate programme from London.
That wouldn't affect my viewing experience as a 15-45 minute viewer sometime between 06:00 and 08:00. The programme currently reaches me as a seamless product: despite being presented during that time from TC7 in London, various locations around the UK with specialist reports, and a local reporter in a studio only a mile up the road from me.
I don't see the presentation inertia being affected because the 'TC7' element is in MediaCity instead of W12.
Daybreak
may be a winner indeed for ITV, but I doubt it will be because of anything that
BBC Breakfast
have done to damage their product.
Many on here were eager for a 'real view' of the outside world when championing GMTV's move to LTS's Studio 7 for the London skyline. Well, on the BBC you'll get Salford Quays. It'll be a nice view for sure, just not one that will be quite so recognisable to a particular region (unless you happen to be Sput)
Last edited by Stuart on 15 July 2010 11:05pm - 2 times in total