Why they never went with that one, I'll have no idea...
I would echo this.
That initial design is infinitely better than what we ended up with. Clueless.
I disagree. Those titles would fit better with a programme such as the briefing which focusses on a global agenda rather than Breakfast which on the whole has a more domestic focus.
But it's not as if the globe symbol is a completely alien concept as far as BBC Breakfast title sequences over the years is concerned (e.g. see Breakfast News between 1989-1993, arguably one of the best BBC Breakfast title sequences they've ever had and the virtual reality globe / BBC crest sequence of 1993-1997). And it is suitably bathed in a morning glow. It's completely appropriate.
And overall this initial idea is a lot more dynamic, visually and aesthetically pleasing as a title sequence than what we currently have, which are essentially some stings. As I've said before, they need to make the titles for the 1, 6 and 10 punchier: there was little wrong with the length of Breakfast's TOTH
sequences pre-drone stings.
It also complements the set, which still -bizarrely and lazily - retains elements of the disco ball titles.
Last edited by Jay Lee on 29 June 2019 11:25am - 2 times in total
ittrgrey and BBI45 gave kudos