These aren’t updated title shots, they’re just additional ones, and no doubt will be used when they go Reith, which will hopefully be on Tuesday?
I realise that but given James Mobbs over-hyped what were, effectively, stings to replace the disco ball title sequence last year, it wouldn't surprise me at all if this "exciting stuff" is simply a reference to these additional title shots.
Or something completely unrelated to Breakfast.
Those ‘stings’ are the new Breakfast titles. If you think someone overhyped something that turned out to be new titles to a BBC News programme, then I think you’re on the wrong forum!
You may have not liked the fact that they were very short, but don’t say that he overpromised.
I genuinely think the ‘exciting stuff’ he’s got to share will just be the existing titles (or stings if you must) in Reith, and hopefully new Reith lower thirds.
That’s quite exciting stuff to me, to others - who maybe crying for a whole new studio, set, a complete revamp of the ‘tired’ branding (tell Coca-Cola their brand is tired!) - it’ll probably by dull as ditch water.
Sorry but unless you are a moderator, I don't really appreciate being told what I can or can't say on here - unless I have said something personally offensive or insulting to someone, of course. I realise I may have offended you in suggesting that James Mobbs "over promised" last summer ahead of the introduction of the new Breakfast titles.
Here is what he Tweeted last June before the new titles were introduced:
"Later this month hopefully! Keep watching and thanks for your interest so far. It will be worth the wait."
Now, I realise he was addressing this to people with a very specific interest in television presentation (something which I am interested in myself, hence why I visit this forum and have done habitually for several years) and so when he said it's "worth the wait", he had in mind those people who look out for and appreciate the tiniest of tweaks.
I'm afraid, for me, that's what the new Breakfast titles (I'm sorry that it offends you but I still think it's been reduced to little more than a sting now) have been - a minor tweak and one with an odd rationale. Yes, the titles needed updating but they wanted to make the TOTH
sequences "punchier" - ironically, there was nothing wrong with the length of the TOTH sequences for Breakfast before the new titles were introduced (unlike other BBC News TOTH sequences, which really would benefit from pruning). What grated and continues to grate with me is the inconsistency of the branding, also - the new titles alongside the now dated backdrop. Therefore, though I stand by James Mobbs saying it was "worth the wait" last June as being a case of over-promising, I also appreciate the context and who he was addressing in that Tweet. It's all very subjective. I'm delighted that you like the titles introduced last summer. To me, they're nice in execution but come across as a rather half-baked effort.
Let's see what the "exciting stuff" Mobbs is referring to on this occasion transpires as - and whether it's anything to do with Breakfast.
Last edited by Jay Lee on 20 April 2019 10:31am