BBC Breakfast - 2018 Refresh

Those ‘stings’ are the new Breakfast titles. If you think someone overhyped something that turned out to be new titles to a BBC News programme, then I think you’re on the wrong forum!

You may have not liked the fact that they were very short, but don’t say that he overpromised.

I genuinely think the ‘exciting stuff’ he’s got to share will just be the existing titles (or stings if you must) in Reith, and hopefully new Reith lower thirds.

That’s quite exciting stuff to me, to others - who maybe crying for a whole new studio, set, a complete revamp of the ‘tired’ branding (tell Coca-Cola their brand is tired!) - it’ll probably by dull as ditch water.

Sorry but unless you are a moderator, I don't really appreciate being told what I can or can't say on here - unless I have said something personally offensive or insulting to someone, of course. I realise I may have offended you in suggesting that James Mobbs "over promised" last summer ahead of the introduction of the new Breakfast titles.

Here is what he Tweeted last June before the new titles were introduced:

"Later this month hopefully! Keep watching and thanks for your interest so far. It will be worth the wait."

Now, I realise he was addressing this to people with a very specific interest in television presentation (something which I am interested in myself, hence why I visit this forum and have done habitually for several years) and so when he said it's "worth the wait", he had in mind those people who look out for and appreciate the tiniest of tweaks.

I'm afraid, for me, that's what the new Breakfast titles (I'm sorry that it offends you but I still think it's been reduced to little more than a sting now) have been - a minor tweak and one with an odd rationale. Yes, the titles needed updating but they wanted to make the TOTH sequences "punchier" - ironically, there was nothing wrong with the length of the TOTH sequences for Breakfast before the new titles were introduced (unlike other BBC News TOTH sequences, which really would benefit from pruning). What grated and continues to grate with me is the inconsistency of the branding, also - the new titles alongside the now dated backdrop. Therefore, though I stand by James Mobbs saying it was "worth the wait" last June as being a case of over-promising, I also appreciate the context and who he was addressing in that Tweet. It's all very subjective. I'm delighted that you like the titles introduced last summer. To me, they're nice in execution but come across as a rather half-baked effort.

Let's see what the "exciting stuff" Mobbs is referring to on this occasion transpires as - and whether it's anything to do with Breakfast.

Maybe he’s not talking about Breakfast and maybe BBC News finally goes Reith?

I wasn't at all saying what you can or can't say - apologies if it came across that way.

That'd be nice wouldn't it. Think it's more likely they move another programme over first though, and with James Mobbs working on Breakfast it'd make sense to be that. Another programme which is simulcast on a mainstream channel and the News Channel.

The once they're happy with that, maybe Newsnight will go over, and then finally the News Channel lower thirds & titles.

Reith comes in June after EU elections at the end of May.

How do you know that?

Will BBC Breakfast remain in Salford for the foreseeable future? Unless a move to London is in the planning? Studio B at Broadcasting House could make sense, as it would be used by BBC Breakfast, Victoria Derbyshire and Newsnight all in one day, good money saving effort possibly.

What money would it actually save though. Breakfast would still need a studio team and they can probably pay slightly lower wages in Salford compared to London. The only argument would be for moving Sundays to London as more often than not at least one of the presenters is London based.

I can't see it happening (despite the fact that I can see the rationale of your argument) given that the BBC effectively ticked a box in moving Breakfast to Salford in 2012, thus making BBC News that much less London-centric. I just can't see the BBC retracting that move any time soon - and it's not as if the move to Salford has impacted upon the programme's performance ratings-wise, even with the advent of Good Morning Britain on itv.

There is the rumour of BBC Breakfast getting its own studio, just remaining in Salford then right?

You mean outside people on this forum wanting it to have it's own studio?