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London Lite9,603 posts since 4 Jan 2003
London London
I seem to recall at that time that they did an hour of proper news and analysis from 6-7am, then 7-8.30 was just as it was shown in that video. There were news bulletins of course, which were a tiny part of the output.

It's fair to say the current Moron/Reid format is more newsier than it was in 2007.
chris4,114 posts since 6 Jul 2005
Granada North West Today
Didn't they try to make things more formal and polished though in 2009 when Fiona Phillips left and they brought in Emma Crosby?

And that’s when the decline started


I’m sure Breakfast was on top by around 2007. As we’ve discussed many times on this forum, once the viewers have left, on breakfast TV it’s difficult to get them back.
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Stuart, Jay Lee and DE88 gave kudos
DE88533 posts since 8 Jan 2017
UTV Newsline
Didn't they try to make things more formal and polished though in 2009 when Fiona Phillips left and they brought in Emma Crosby?

And that’s when the decline started


I’m sure Breakfast was on top by around 2007. As we’ve discussed many times on this forum, once the viewers have left, on breakfast TV it’s difficult to get them back.


The phone-in scandal on GMTV certainly had a significant effect.
"Channel 5! The channel that brings you England goals!" -- Jonathan Pearce, 31 May 1997
TIGHazard247 posts since 3 Jan 2014
Tyne Tees Look North (North East)
Goodness I'd forgotten how dumbed down GMTV was judging by that video - like a tabloid on TV. Paris Hilton, Nancy Del'Olio, surgery gone wrong - clearly tackling the heavy news items of the day. And the lead item would've fitted right in on a Mail front page 'Parents too afraid to let kids play outside!'.

I know GMTV was never Newsnight but come on!


At one point after 8:30 they gave up completely and showed cartoons, presumably to compete with the CBBC Breakfast show on 2.

Andrew12,932 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
Goodness I'd forgotten how dumbed down GMTV was judging by that video - like a tabloid on TV. Paris Hilton, Nancy Del'Olio, surgery gone wrong - clearly tackling the heavy news items of the day. And the lead item would've fitted right in on a Mail front page 'Parents too afraid to let kids play outside!'.

I know GMTV was never Newsnight but come on!


At one point after 8:30 they gave up completely and showed cartoons, presumably to compete with the CBBC Breakfast show on 2.

Explain “gave up completely”

It was normal for kids shows to air after 8:30 during holidays
Spencer For Hire5,553 posts since 13 Jan 2003
Yorkshire Look North (Yorkshire)
Goodness I'd forgotten how dumbed down GMTV was judging by that video - like a tabloid on TV. Paris Hilton, Nancy Del'Olio, surgery gone wrong - clearly tackling the heavy news items of the day. And the lead item would've fitted right in on a Mail front page 'Parents too afraid to let kids play outside!'.

I know GMTV was never Newsnight but come on!


At one point after 8:30 they gave up completely and showed cartoons, presumably to compete with the CBBC Breakfast show on 2.

Explain “gave up completely”

It was normal for kids shows to air after 8:30 during holidays


Plus most cartoons are more intellectually stimulating than Lorraine Kelly’s vapid show.
Robust amateurism
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London Lite and Jay Lee gave kudos
London Lite9,603 posts since 4 Jan 2003
London London
The easiest way to compare is when you see the excruciating chats between Kelly and Dan Wooton and then the post 8.30 slot on Breakfast. Yes, it's more relaxed on Breakfast, but there is a sense of a commitment to the arts and entertainment (bar the Love Island nonsense on one edition) than you'd get on Lorraine which is tabloid fodder.
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Jay Lee gave kudos