BBC Breakfast - 2018 Refresh

The same shots that include Simon McCoy standing on the bridge in Salford talking to camera- even though you could probably count on one hand the number of times he's been on the sofa.

Maybe they should do some Breakfast specific countdown featuring Louise, Dan, Charlie and Naga. They could include Steph and Ben's current shots as well.

Come on, what did you expect?
This is the start of evolution, culminating in a new set next year. There’s lots of exciting planning underway.
You can’t expect revolution - and why wreck a winning formula?

Crisp, clean, classy. Looks great.

Looks inconsistent, but it has potential!

You talk as if introducing a new look over a period of about 10 months is the normal way of doing things.

The new set will probably be the current set with new screen images

So a couple of things I would tweak with the titles. Ditch the countdown, and have a longer 60sec opening which you can then fade into so that live time actually feels more dynamic. Add seconds/frames in so the clock looks more active.

Then add more orange after the logo transitions in, perhaps a colour filter rather than solid.

Those placenames usually rotate around the globe/orb in the titles. So re-position them so they move around the actual horizon line.

Finally, the transition wipe would be aligned to the horizon, so it wipes from bottom to top.

Oh and it goes without saying the lower-thirds should reflect that orange a bit more. Maybe take the coming up sequence captions and expand those, but I would imagine those would wait until a fuller rebrand.

You mean the News Channel countdown? Surely most people watch on BBC One, and even if they didn’t it only happens at 6am anyway.

8 versions, but all have the same feel to it really p

Remember also BBC Breakfast has to share their set with BBC North West Tonight, so the set design for their show has to ensure it will be able to be used by BBC North West Tonight.

This is where they should be, just spun round 180º to use the daylight.

Well exactly, and I don't think anyone on here disagrees.

I know there will be the usual comments about the 'average viewer doesn't care where the show comes from' but that isn't the point. The point is the reason the News channel and the BBC News national bulletins are broadcast from studio E at NBH and not the virtual studio A is because it's their flagship studio. Imagine in a world where the News channel and News at Ten coming from A or the BBC London Studio every day with studio E being used for the odd summary and down the line interview. They wouldn't do it.

BBC Breakfast derserves a better studio and set. Not necessarily something along the lines of studio B at NBH but the main sport studio in Salford could easily accomodate Breakfast (and it has been done before. Rio Olympics being the example).

In regards sharing a studio with North West Tonight, the ideal situation would be to move Breakfast into HQ7 the Blue Peter studio, then allow BP to use the larger studios, thus giving both programmes the larger spaces they both need.

You couldn’t be more wrong.
Wait and see.

Have you seen the size and shape of the Blue Peter studio? You'd never get Breakfast in that even if it had all the facilities for doing a news programme. I know the breakfast/NWT studio is an odd shape and not that spacious but it's a lot more suitable.


If Blue Peter wanted, and more importantly had the budget to use a bigger studio then I'm sure they could