The Newsroom

/B/B/C/ Logo on Thunderbolt News Titles in 1992?

(April 2005)

This site closed in March 2021 and is now a read-only archive
PH
phileasfogg
Saw this image:

http://tv50.org.uk/news/bbc/weekend/philip-hayton1992-3.tv50

on the TV50 website...and it made me wonder if...in the period between the introduction of the new BBC1 branding in 1992 and the revamp of the news in Feb. 1993...whether there was a tiny refresh of the logo on the fascist lightning bolt news titles...similar to what the BBC did with the virtual newsroom titles in 1997 when the trapezoids around the letters became squares?

Does anyone know? Does anyone have a copy of these titles?
NW
nwtv2003
I believe the closing titles had the B B C logo on them, there is a clip on TV Whirl of the One O'Clock News from 1992 that had this onscreen, otherwise there was no corporate logo until 1993.
IS
Isonstine Founding member
None of the opening titles for the national bulletins had a BBC logo on (unless you count the stylised versions that featured in the programmes font).

The end captions were certainly credited as "BBC News and Current Affairs" along with a transmitter and BBC logo.
PH
phileasfogg
Excellent...thanks.

For my further edification...although this is a mite more general...what prompted the move in 1993 to go with corporate branding...and to keep it to this day?

The only thing I can think of is increased competition (more channels)...so there was an increased need to plaster the BBC brand over everything and anything to prevent it from losing its high level of public recognition.

But in some ways this seems almost absurd. The news titles in the 1960s included that era's logo exactly, but this vanishes during the 1970s and 1980s, when Arial, some awful version of Courier, and Times New Roman are used (even though the network is using different fonts on the ident). My point is that there was only one competitor in the 1960s...yet the news style at that time was relatively more corporate than it was in the 1970s and 1980s...so the argument that corporatism as a style is necessary because of increased competition doesn't seem universally valid.

Is there some other reason, then?

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