ABC News press release via MediaSpy:
With change now a constant in the media landscape, in platforms, channels, competitors and audience demands, what doesn’t alter is what ABC News stands for: brave, independent and trusted journalism.
Ensuring our content is always recognisable as distinctively “ABC News content”, regardless of the platform on which it is being carried and consumed, is essential to our impact and relevance now and into the future.
In the new year the News Division will unveil an updated look on-air and on all our digital platforms, as well as changing the way we refer to our channels.
These changes will ensure it is easy for audiences to find, recognise and consume our news and current affairs content in an increasingly crowded and disrupted news market.
The main changes:
A new ABC News look will be rolled out on all our platforms, giving us a single visual identity that is consistent across News on television, radio, digital and social media, and on third-party sites. (Above is an advance look at two versions of the new logo.) The black and white colour scheme was chosen because it is bold and distinctive, working well across digital and broadcast. The updated look will be used for all our on-screen and digital graphics, titles, maps and weather, helping to unify as well as to distinguish our content.
ABC News 24 and ABC NewsRadio will change names to simply become ABC News.
When necessary, descriptors will be used to point audiences to the services as “ABC News channel” and “ABC News on radio”.
In addition, new technology for on-air graphics and weather information is being rolled out alongside the new look, significantly enhancing this key content for audiences.