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Rkolsen3,068 posts since 20 Jan 2014
BBC World News
Couldn't find this thread for a while but thought I had to share the 7News election promo. The video and graphics are corny to me that they are awesome.

Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.
Rkolsen3,068 posts since 20 Jan 2014
BBC World News
Couldn't find this thread for a while but thought I had to share the 7News election promo. The video and graphics are corny to me that they are awesome.

https://www.youtube.com/watch?v=eReJ5fbnGYU

Oh dear. For Newsround this may be an interesting approach to an election for children but for a serious main network election program it seems like a bit of a joke.

It's as almost like they got a new toy and want to use it. Let's face it a lot of the augmented reality that's used for election programs are a joke and the program's wouldn't be that much different with out it. That being said the leader taking off is unprofessional.
Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.
Kevizz MS400 posts since 29 Jan 2012
ABC News press release via MediaSpy:

Quote:

With change now a constant in the media landscape, in platforms, channels, competitors and audience demands, what doesn’t alter is what ABC News stands for: brave, independent and trusted journalism.

Ensuring our content is always recognisable as distinctively “ABC News content”, regardless of the platform on which it is being carried and consumed, is essential to our impact and relevance now and into the future.

In the new year the News Division will unveil an updated look on-air and on all our digital platforms, as well as changing the way we refer to our channels.

These changes will ensure it is easy for audiences to find, recognise and consume our news and current affairs content in an increasingly crowded and disrupted news market.

The main changes:

A new ABC News look will be rolled out on all our platforms, giving us a single visual identity that is consistent across News on television, radio, digital and social media, and on third-party sites. (Above is an advance look at two versions of the new logo.) The black and white colour scheme was chosen because it is bold and distinctive, working well across digital and broadcast. The updated look will be used for all our on-screen and digital graphics, titles, maps and weather, helping to unify as well as to distinguish our content.

ABC News 24 and ABC NewsRadio will change names to simply become ABC News.

When necessary, descriptors will be used to point audiences to the services as “ABC News channel” and “ABC News on radio”.

In addition, new technology for on-air graphics and weather information is being rolled out alongside the new look, significantly enhancing this key content for audiences.