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Politically Sky News has zero influence thanks to our impartiality rules
It's not a case of influencing opinion of the viewers, it's a case of it being a 'loss leader'. It gives the company credibility and influence amongst the country's decision makers who pass through it's doors and onto it's output. That's where it's value lies
Imagine the perception of Sky over the years without it's news channel. Would it be quite as important if it was just a building in wet London churning out imports, sport and films?
AJ is similar but to a country rather than a multinational corporation. It's an example of 'soft power'
Most other middle eastern states have always had an issue with it as it doesn't toe any of their lines. It was the first Middle Eastern channel that was editorially independent and could report what was actually going on in each of their countries. That's why it had such an impact and gained such popularity - it wasn't controlled by the states it was watched in.
The accusation of funding terrorism is of course an odd one coming from Saudi....
Politically Sky News has zero influence thanks to our impartiality rules
It's not a case of influencing opinion of the viewers, it's a case of it being a 'loss leader'. It gives the company credibility and influence amongst the country's decision makers who pass through it's doors and onto it's output. That's where it's value lies
Imagine the perception of Sky over the years without it's news channel. Would it be quite as important if it was just a building in wet London churning out imports, sport and films?
AJ is similar but to a country rather than a multinational corporation. It's an example of 'soft power'
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I'm not sure how AJE or AJA have annoyed the Gulf states with their coverage, but they clearly see the channel as a threat along with Qatar's alleged funding of radical terrorism.
Most other middle eastern states have always had an issue with it as it doesn't toe any of their lines. It was the first Middle Eastern channel that was editorially independent and could report what was actually going on in each of their countries. That's why it had such an impact and gained such popularity - it wasn't controlled by the states it was watched in.
The accusation of funding terrorism is of course an odd one coming from Saudi....
Last edited by Inspector Sands on 24 June 2017 5:15pm - 2 times in total