ABC News Australia

ABC News Theme

The blog on the ABC site about the relaunch states it is a font which is supposed to be both serious and also have a quintessential Australian element to it. I can kinda see what they're going for, but yeah we'll have to see how long it takes to date.

A decent evolution of the existing brand - different enough to be new but keeps enough elements to be familar.

Absolutely love it. Slicker than anything in the UK.

More videos of the ABC NEWS rebrand on April 10, 2017
ABC NEWS 24 Farewell Message - April 9, 2017

ABC NEWS (news bulletin) - 1600AEST

ABC NEWS (news bulletin) - 2000AEST

ABC NEWS - National 2030AEST News Update

ABC NEWS Victoria

ABC NEWS Idents
"Presenter Profile" - Joe O'Brien (15 seconds)

Top Pics - Aussie Weather (30 seconds)

Top Pics - Around The Country (30 seconds)
https://www.youtube.com/watch?v=BabgItEh78I
Top Pics - Sunrise and Sunset (30 seconds)
https://www.youtube.com/watch?v=_cOx5K4IdJk
Top Pics - Worawa Aboriginal College (17 seconds)
https://www.youtube.com/watch?v=Ag7WLbbFLLo
Top Pics - Aussie Faces (30 seconds)
https://www.youtube.com/watch?v=r9sUkwJNcpc
ABC NEWS - Know The Story (3 seconds)

Know The Story (5 seconds)
https://www.youtube.com/watch?v=L-DXSft2cW4
Know The Story (8 seconds)
https://www.youtube.com/watch?v=1wg6LXAgQQM
"Did You Know" (10 seconds)

"Did You Know" (13 seconds)
https://www.youtube.com/watch?v=agHZua7MOSQ
"Did You Know" (17 seconds)
https://www.youtube.com/watch?v=7idE_ELAtsI

I feel like it's so close to being great. I just can't get over that black and turquoise combination. The animation at the end of the donut open looks a little rough and too fast for my eyes as well. I really loved the old look, though I can see why they'd want a change after so long. A+ though on what appears to be a very restrained use of on-screen graphics and lower thirds - or are they lower left sixths?

Looks great I think. The way images from the days stories are shown in the horizontal scrolling graphic works really well.

The word 'news' in the logo looks very similar to the old itv news logo

Very cool to me. Different and modern. I love the black - it's so bold and confident. The scrolling up reminds me of scrolling through your phone for updates and notifications.

Its really nice. And I like that they are brave like the CBC to scrap the previous look and create something completely different and fresh..... that will last them for a while. As opposed to using the same look and incessantly and endlessly massaging it. Because this is completely different, the average viewer notices, slight changes are rarely noticed by the average viewer, so at that point they are an exercise in futility creatively. So it basically makes any minor changes.... pointless. ABC News like the CBC News revamp a few years back, completely changed the identity of the channel. Hint Hint.

Looks great on air as well.

I'm sure it's coincidence, but the style/theme reminds me of Denmark's DR2: black, white with bright blue highlights. Launched in 2013, and tweaked in recent years.

See for example:
Launch package
Nightly news magazine, Deadline (2014)
News (2016)

I'm certainly not saying it's a copy. Just that I see some similarities with the new ABC News look.

More on the ABC NEWS rebrand:
Here is an article from newscaststudio.com:
http://www.newscaststudio.com/2017/04/11/abc-news-rebrands-flat-design-focused-conveying-information/
BDA Creative of Munich, Germany was in charge of this project.
Here is the link to the project: http://www.bdacreative.com/en/node-550fff5399815/abc-news-rebrand-2017.html

Just pointing out that BDA Creative is now only based in Germany. The bit of BDA that was heavily involved in UK (and wider European) set designs in the early 2010s was the Jago design bit of BDA. When BDA closed in the UK, Jago Design started up again as an independent.