UTV

So, we all know that UTV have old and some-what dated branding. Whilst they tried to make it feel fresh by making elements of it 3D earlier this year, it is, in effect, the same look that they launched in 2003. Constant shots of the countryside, accompanied by things like 'U Study', don't help, in my opinion.

In my mock, I've tried to modernize UTV, with a new, simple logo, and, hopefully, a nice graphics package.

So, first, the logo:



Apologies for the background - it was against my better judgement. Varying weights make the most of this.



The DOG is very small and hard to see... A good thing!

Second, some promo endboards. I'll add more elements of the package in later, but for now:


- The UTV Live studio is the blurred image behind this. A relevant, blurred image would be behind the endboard.



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The second variation includes something from the programme interact with the UTV logo, along with the programme related image. So, in the above, there's a Snake, loosely related to I'm a Celebrity, and the James Bond silhouette.

That's it so far! I look forward to your comments, and hope to expand on this soon. I've aimed to make everything readable and simple, yet without looking all that bad.

Sorry, this is a step backwards, it's far too dull. The font is not working for me.

I agree with AxG, I think a more modernised font and some colour! :L

I agree, the 'U' just doesn't quite fit, and too simple.

Realistic design, though unfortuanatly looks like the typical plain, bland, featureless letters approach that many brands use these days.

I've taken your comments into consideration and tried to modify the original designs.

From this, I've changed the logo. The 'tv' of UTV is now 'inside' the U, instead of next to it. I also moved the programme details around a little bit, and the image behind isn't quite so blurred anymore.





I've also done an ECP mock. For this, there's a Semi-transparent image for the ECP backer (the UTV Live studio is seen in this example), which is overlaid on an otherwise Grey ECP. This image would change as the ECP transitions moves to focus from the programme on Next, to the programme on later. Maybe the colours for the 'Next' and 'Later' boxes aren't the best...

I don't like the tv in the u, the 1st one is way better, I like the blur on the images, that works good. but the title menu looks very cheap as does the pictures of the snake and the joker on the U. but otherwise its great. better than what they have now

I take it on the ECP the two programmes would 'switch' around so that the 2nd name can be seen above the first.

Yes, indeed it would. Really should have changed those colours!

I'm still not a fan. The time and date of the programme should be in fatter font, since this is some of the most important info.

I agree, its not really much of an improvement IMO. It still looks awkward, the programme and time should be prominent. Not much of a fan I'm afraid.

I like the idea of the promotional slides incorporating the U but the logo itself is okay but isn't very exciting...