The Gallery

Viacom Channels Brand Refresh

MTV & Comedy Central (Includes 'The TV Forum Mixtape') (January 2016)

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JS
JosiahStuart
That looks amazing! Looks a lot better when you've got the music video playing.
PA
PATV Scunthorpe
I feel like Futura looks better on the logos, it suits the bright design that MTV use and it stands out more on screen. The thin DIN seems to get lost

2011:
http://static.timefor.tv/imgs/epg/logos/mtvhits_big.png
CH
channelsurfer
Still don't like the idea of thin fonts; I don't know if I'm in the minority but something like Futura in italics seems to 'suit the brand better' (for want of a better way of saying so)
DB
dbl
I agree, the font gets lost when minimised.
PA
PATV Scunthorpe
Comedy Central

Typefaces
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Updated Version of Coming Up/Promo/Friends Episode Box
Last edited by PATV Scunthorpe on 5 March 2016 4:52pm - 2 times in total
CH
channelsurfer
Not too sure on the colours I'm afraid. They seem a little garish.
PA
PATV Scunthorpe
Not too sure on the colours I'm afraid. They seem a little garish.

Ok, I'll do the brighter colour mixed with the shade of grey to balance it out, here is another style of the animation based on the graphics for Vote4Music on 4Music (Example= https://vimeo.com/129803207) combined with the square character.

PA
PATV Scunthorpe
Example of CC graphics on a programme

The video also shows how the programme name would show up and how a progress bar could work with CC, the idea would be that things would overlap as can be seen when the programme name animates on.

Note: The problems with the chroma-keying have only shown up in the export, the editing software shows it just fine, in future I'll use black to chroma-key CC

Note 2: Updated in next post
Last edited by PATV Scunthorpe on 16 April 2016 10:49am
PA
PATV Scunthorpe
Fix to the clip above + some colour changes + a new subtitles graphic

PA
PATV Scunthorpe
Trailer style

8 days later

PA
PATV Scunthorpe
Little Update:

MTV
All of the graphics together with the 'Rocks' branding.


Comedy Central

Colour Scheme (I'm sticking with current colours):
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Channel Layout:
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PF
PFML84
The MTV one looks too "busy", there are too many graphics moving about the screen at the one time which is just an assault on the eyes at times and you don't know where to look or what to concentrate on. Perhaps if the bars didn't extend the whole way scross the screen and were only as long as the text that is contained in them?

Comedy Central's isn't as bad but the graphics seem a little slow to move on screen. I would also move the DOG especially into the corner, it's too far in from it in these mocks, much like it is currently in real life, whereas MTV Rocks is SD and the DOG is nicely in the corner.

The graphics I think could all benefit from being a little more transparent instead of 100% opaque like they seem to be here. Overall though I am liking your ideas where you are tightening up the current looks, which for the most part work well, instead of revamping the whole thing.

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