TVSH

After what seems like ages since my ERR post, I thought I'd try to do something a little different. After watching Eurovision this year, I was rather surprised by the Albanian entry (which if you wish, you can view here) and decided to look into their channel's identity. It wasn't amazing, and in my opinion, in need of a refresh. If you're wondering, this is what their on screen identity looks like at the moment:

http://img861.imageshack.us/img861/6448/hosts1.jpg

So yes, the logo is a little bit 80s, but the content itself is fairly modern, as you would expect. Since I wasn't going to go with their version of the logo, I had to make one for myself; a little bit more of a challenge, considering my last post had their logo done for me. However, this didn't take me too long - anyone who has seen the Albanian flag will have noticed their rather iconic bird; I decided to reintepret the bird to show the channel's national identity, whilst also having a distinctive look. After messing about with photoshop for a while, I seem to have struck upon a theme of realism, or nature, depending on how you look at it. This look is rather bold, and I quite like it, if I do say so myself. Anyway, enough of the chatter, here are my mocks!



This is the first ident I made - I wanted to integrate the logo with its environment, whilst also keeping it fresh, and bold.



This is the water themed one - granted, this one isn't perfect, but these are ideas, and always open to improvement.



And this is the generic ident, used for whenever the others are inappropriate, but I can also see this being used at other times.



Here is my version of the DOG, together with Rona from Eurovision. I've tried to keep the dog slightly dynamic by giving it a bit of a disappearing effect towards the bottom-left - it also reflects the black gradient in the logo I created.



This is an endcap for a show - again, using the nature/realism theme, and also staying quite simple.


And onto news - this one was a bit more difficult, but I hope I've done a good job.



This is inspired by the BBC, in some ways, but I have tried to make it distinctive. Honest.



Here is the headline, and semi-DOG for the news programmes and bulletins.



The name aston, for when someone in talking (in this case, The Queen)



And the live aston - in this case, from London, or in Albanian, Londër.

Hope you enjoy it, and do let me know any areas for improvement. I've really enjoyed creating this mock

Not so sure on the 'TVSH' font, but anything is better that what they have now.

Agreed.

Hmm, well I tried lots of different ones, but none of them really seemed to fit very well, they all looked too plain, believe it or not. Got no-one to blame but Dafont I suppose, haha.

I always like your mocks - they have a certain amount of polish, which is nice, and the ideas are usually quite good, along with the execution.

The font, as others said, doesn't seem right, but I like how you've worked the flag into the logo, which is very nice, and the ident scheme and News sections look particularly lovely.

Actually, I'd say the logo font isn't bad per se - I just think the overall proportions of the 'TVSH' look unbalanced. Keep it and tweak it, maybe... Have you also tried re-sizing it to match the width of the 'flag' symbol?

The endcap is essentially fine, but I don't think the choice of background does it justice - and I may be overlooking something, but I get the sense a straight split dividing the still & the text would have more than sufficed.

I should say, there is nothing wrong with the curved split as such - I'm just not sure of it in relation to the background or rest of the graphics... Very much a nitpick, but that endcap is the only thing besides the logo text that I could find to take real issue with here!

For the symbol; an obvious source maybe, but those are sometimes the best, and this looks great to me - naturally, makes for a better DOG. Incorporated quite nicely into the idents; the Water version in particular stands out, I like it.

News titles, again simple and bold, nicely designed. Rest of the graphics such as lower thirds look good, but admittedly I've mainly focused on the core identity here as it's what really catches the eye.

I think to say 'Anything is better than what they have now', while quite possibly true, fails to make comment on how good some of these designs are. Could do with a bit of adjustment, but the overall approach and choice of identity is strong enough to claim 4* in my view; very nice!

Having taken everyone's feedback into account, I've changed the typeface slightly; its more friendly, and I've tried to make it fit in with the bird symbol as well. Here's the redone 'Grass' ident:



I've also made an endcap with more relation to the programme itself - I couldn't resist doing Eurovision for this one, just to show you the slight change - in this, the theme is neon, and the background would be used for music events, or anything that suits it.



I thought I'd test out the waters before I do more (Now/Next, idents for their international channel TVSH Sat, and anything else you would like to see). Let me know what you think, and thank you for your feedback

Definitely more balanced with the new logo and position; I'm ambivalent about the typeface, but that's personal taste; I understand where you're coming from and it is ultimately an improvement. Like the new endcap as well - compared to the previous one, looks better to me.

Its current presentation could be seen on here:
http://www2.tv-ark.org.uk/International/albania/tvsh.html
Yes, your mock is better anyway.