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mdtauk6,053 posts since 4 Jan 2003
London London
I have made updates and changes to these logos on Page 2
http://neon.tvforum.co.uk/thegallery/sick-tired-bbcs-branding-39413/page-2


So anyone who knows me, knows I have been bitching about how stale, messy, and boring the BBC's current branding is, and how a full scale change is needed.

So after trying out a few things on and off over the past few months. I stumbled across something which I feel very happy with.

It is a typographic idea which is bold, clean, has character, and is flexible. It also uses colour in a way which makes channels stand out, and works for more than just the TV Brands.

Radio is largely untouched as I feel it is currently the one part that actually works nicely, and consistently.


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The Main BBC Logo is largely untouched, but I did move the 3 boxes slightly closer together, as the main typography is kerned tightly for the most part.


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With the domestic TV Channel brands, I have kept the fonts consistent, and use the colour and other brand imagery to differentiate.


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BBC News is a large enough sub brand in itself, that I put some thought into how the BBC News sub brands would fit in with the overall look and feel.


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BBC Radio is largely untouched, but they are here with the same colour treatment as the rest of the BBC.


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BBC Online has become more and more important, especially BBC iPlayer, so the web brands get their own design system that fits with the rest of the branding


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And to finish, here are the main BBC branded International brands/channels each slightly off brand (except for World News) to give each a stronger individual character, but it is close enough to not stand out as weird.


I have not done any work on individual idents, or on-screen graphics etc, but perhaps I may come up with ideas for one or two. Of course, if others out there have some interesting ideas that could fit with it, maybe we can talk, and I can send the logo and colours to you to work with.

Then again maybe these ideas will be hated, and this thread will disappear into the ether!
Last edited by mdtauk on 16 August 2013 10:19pm
mdtauk6,053 posts since 4 Jan 2003
London London
The font for the UK Channel logos is Futura Bold (with some tweaks to some of the letters) The font for the web and News sub brands is Century Gothic.

Both of those fonts are Geometric in design, so they fit well with the B B C lettering which is a modifyed Medium weight of Gill Sans.
AxG3,390 posts since 24 Jul 2006
Yorkshire Look North (Yorkshire)
Gradient overload!

BBC logo to start, can't really see a difference, but the logo looks terrible with those gradients, the white version is fine though.

The channel logos look fine, although I think the BBC logo is a tad small, and I'm not a fan of the CBBC and Cbeebies logo.

The News logo just bugs me, it's that gap between the 'E' and 'W', not to mention the gradient on the linear version. Could live with the Breakfast and Newsnight ones, but does look like the BBC logo is dropping of.

Radio: Not much change it works.

I'm not a fan of the iPlayer logo, plus the fact the BBC logo again is jumping around the other logos, especially on 'Music' with it being higher up.

On the international bits, UKTV, Entertainment, Lifestyle, and America are fine, though with Knowledge the question mark seem to high up.

Overall, I'm not really a fan of the main font, some of the kerning fits but not on others, and well the BBC just jumping around.

A bit disappointed, not your best. Smile
JK081,286 posts since 20 Feb 2011
Granada North West Today
On paper, the main BBC logo (colour on white) shouldn't work, but it does, at least for me. I echo tweedledum in that I love the font you have used. I must say I'm really not sure about the orange for BBC News and I think that Newsnight looks like the logo for a nightclub (perhaps darkening the background colours slightly and capitalising and boldening the text might work?) and I'm not keen on the brown for BBC Politics. I'm not sure about losing BBC Sport's yellow as it's quite recognisable and works as a brand, I feel.
As a whole, I must say I love what you have done but would like to see a couple of tweaks made.
mdtauk6,053 posts since 4 Jan 2003
London London
Gradient overload!

BBC logo to start, can't really see a difference, but the logo looks terrible with those gradients, the white version is fine though.


The logo with the gradients would not always be used, but when it is, the gradient would cycle and bring some life to it especially in HD.


The channel logos look fine, although I think the BBC logo is a tad small, and I'm not a fan of the CBBC and Cbeebies logo.

The Logo may be a little small on them, I would have to toy around with them at various resolutions and determine minimum sizing, and adjust if necessary. I tried to keep the BBC Logo size consistent with all the logos when designing them all.


The News logo just bugs me, it's that gap between the 'E' and 'W', not to mention the gradient on the linear version. Could live with the Breakfast and Newsnight ones, but does look like the BBC logo is dropping of.


It bugs me a little also, I did not want the letters to actually connect, but maybe adjusting the width of the E could balance it out a bit. Its one of those things that needs some polish if I decide to do more work on them. The Breakfast and Newsnight logos, were to match with the Local news branding, so perhaps I need to treat those two as separate, as well as other BBC News programme logos.


Radio: Not much change it works.

I'm not a fan of the iPlayer logo, plus the fact the BBC logo again is jumping around the other logos, especially on 'Music' with it being higher up.


Those radio logos have personality, bold type, and consistency. So best to leave them alone Smile

The iPlayer logo is very rough, and perhaps it needs to be its own thing, and not just working with the Web/content brands. Those web logos could also be used for Magazines etc, so rather than have a logo and text, I made them a little more logo-like, but they typically would not be all placed together, so alone they may seem fine, where as together the different alignments stand out.


On the international bits, UKTV, Entertainment, Lifestyle, and America are fine, though with Knowledge the question mark seem to high up.


I always thought the question mark was too low on the current logo, so I aligned it with the "g" and the dot with the upper overhang of the lowercase letters


Overall, I'm not really a fan of the main font, some of the kerning fits but not on others, and well the BBC just jumping around.


A bit disappointed, not your best. Smile

I appreciate you are not too keen on the font, kerning, or logo arrangement. My thinking was that each logo needs to stand alone and work, but not be reduced to the same Striped and Stacked formation of the original 1997 branding. For what it's worth, the logos on the Web site pages would probably not feature the BBC Logo element, but BBC Food magazine, or BBC Nature on YouTube etc, would need a version with the logo.




On paper, the main BBC logo (colour on white) shouldn't work, but it does, at least for me. I echo tweedledum in that I love the font you have used. I must say I'm really not sure about the orange for BBC News and I think that Newsnight looks like the logo for a nightclub (perhaps darkening the background colours slightly and capitalising and boldening the text might work?) and I'm not keen on the brown for BBC Politics. I'm not sure about losing BBC Sport's yellow as it's quite recognisable and works as a brand, I feel.
As a whole, I must say I love what you have done but would like to see a couple of tweaks made.


It's very much a version 1 at the moment, and more capable people than me will no doubt fix those little flaws. The idea is Bold, Fresh, Modern, Clean, Consistent. And I think I have managed that.

The next step would be Finesse & Polish.
cityprod1,713 posts since 3 Oct 2005
Westcountry Spotlight
I like the concept, but the execution perhaps requires some work. Orange for BBC News overall, not really a good colour in my view. Same with the Brown for BBC Politics, which I guess is a renamed BBC Parliament, and the charcoal grey for BBC Sport don't really suit either brand in my view.

Good choice in using Futura Bold, think it's been under-utilised as a font for a while and looks quite strong, yet warm and friendly too.

I must admit though, I tend to prefer the idea of giving each channel a stronger individual identity even within the corporate whole. But overall, it's pretty good, 6/10.
james1,553 posts since 22 Sep 2007
Sorry but this mock reeks of iOS 7 (and not in a good way). Horrible gradients, seemingly random font choices and what's with those colours!! Brown for a TV channel logo?!!? Really poor.

That CBBC logo mate is shockingly bad. I wouldn't expect it from a new designer let alone yourself who can design really good stuff when you put your mind to it.

The whole mock is one big let down for me, and it definitely wouldn't work in a real life situation.

2/5
Mike W4,744 posts since 30 Apr 2006
I can't say I'm struck on it, it just seems very cheap! Almost like it was made in powerpoint, not your finest work at all
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