Saturday Kitchen Rebrand

Saturday Kitchen is a fantastic cookery brand but I feel as though the current branding and colours are too similar to its predecessor.

I've developed a clean, fresh and neutral look that I hope you enjoy!

Its respectable but its just meh and rather safe. It reminds me of the previous Food network branding and isnt jumping out at me.

Are you going to delete this if you get bad criticism like last time?

It’s good, just a bit typical, doesn’t really stand out to me, the second picture (contact info) also isn’t within the safe area

Do you have any suggestions of fonts I could use?

It's a bit half-baked, needs refining. I like the 'organic' kitchen feel you're going for, but you need to work on the graphics package a bit more. The strap and typography within looks like it's just plonked on screen. (and adopt safe areas)

Maybe try Proxima Nova, something that different from the main logo font.

If you dont want to pay for proxima nova, then gotham looks quite like it

Gotham isn't a free font...

There is very little to judge in my opinion - only three slides.

What you've done looks alright and I don't mind the 'organic' look but it doesn't look like you spent much time thinking and delevoping this.

To improve, I would spend more time on the design and put together further slides so we can really get an idea of your aim with the brand.

2/5

Hi Guys,

I've completely rebranded it.

Have a look:

The new font is fine for the logo during the title card, but just doesn’t work for the menu and other smaller text like the web address.

Should I use Proxima Nova or Montserrat?