Thank you for the feedback. I appreciate it. In response to a few of your points:
Pretty decent. Those animations are really interesting and
divide people. I can't decide myself whether they'd be slightly jarring or whether they're actually really clever, new, and fitting with the brand.
When experimenting and testing out the concept with a small group of friends, this was the biggest dividing point. Some liked them, and others really didn't. If I end up carrying on with it, I'll probably try some other animations, and see if I can find something that fits the brand without being quite as jarring.
The graphics you've then used seem outdated and overly formal. The motion isn't bad but the overall look, I think, is underwhelming.
I think the main reason it might come across that way is that this is the first time that I've used software other than just PowerPoint. As a result, I tried to play it safe, and I can understand why you might see it as overly formal. As I get more comfortable with everything, I'll see what I can do to mix it up a bit.
Is there a reason you haven't used the existing audio imagery as a starting point?
The main reason I didn't use the existing audio imagery is because I wasn't initially able to find it. Upon further investigation, I've managed to find some small segments of it. My audio editing skills aren't the best, and I'll see what I can do, but I can't promise that I'll use the current imagery unless I can find longer segments.
I also don't understand why you've selected the kind of studio set up that you have. I understand that it isn't the focus, but it's also a key part of the story you're telling here, and to me it's very stuffy compared to the usual Newsbeat style.
The main reason I chose the SVT Aktuell studio is because of how they use the studio. I could see their style working well for Newsbeat. Obviously though, it is just a placeholder.
As for the elements produced by Mother Design, I'll have a look and see what I can take from them.
And of course, the thing you must not do if the ape is enraged is the Macarena.