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Network Ten Australia Rebrand

Rebranding Ten by Mediaspy's 'sm.' / Sam Mularczyk (January 2015)

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BR
Brekkie
They're clearly more than just a mocker. It's a brilliant package and although there are clear influences from elsewhere it would work brilliantly for Ten - love the simple card idea which is carried through pretty much every aspect.
SA
sammularczyk
Hey all, thank you! Saw this in my Vimeo referrals. Your feedback (and the feedback from MediaSpy) has blown me away. The response seems way too big for a student project. You guys are incredible - especially Kevizz. You must have really liked it to post it here, I'm honoured...

dosxuk posted:
Screams Channel 4 to me (not in a bad way).


Yeah, I've always been a huge admirer of C4, even wrote an essay about its brand. Wasn't deliberately trying to make something like it though - the bright colours kind of show that - but some elements were definitely inspired at least somewhere down the line.

declan posted:
Is there any more of this guys work we can see?


I mainly do infographics, though I have some really **** channel Eleven mocks on my Vimeo that I made in 2012 or something. And if you search the MS forums, you can probably find some even more embarrassing stuff from when I was in high school...
WH
whoiam989
Looks very simple and modern, and it's very effective. Can you do Ten Eyewitness News in this style?
JA
Jake
Brilliant work.

Like Paddy said, this would make a great look for Channel 5.
DE
declan
I wonder if you decide to revise this or plan to undertake a mock if you would consider looking at our Channel 5.

As comments have shown this idea would fit nicely with the channel, do have any prior knowledge to the channel and would you be willing to mock something up for there?

Seriously love this mock - well done!
WA
watchingtv
TV Tonight have reported the response to his mock
http://www.tvtonight.com.au/2015/01/sams-plan-to-make-ten-uber-cool.html
RO
rob Founding member
This blows every single mock I've seen out of the water. Simply sensational.
JU
Justin
Amazing in every aspect. I won't doubt that Network Ten might come calling in the future.
JO
jordy
Brilliant. 5/5
FA
fanoftv
Fantastic work, very in keeping with current design trends and shows how a simple idea can be used for similar designs across various parts of TV presentation.
JO
Josh
Asa posted:
Excellent stuff, the whole thing feels very modern and app-like. I particularly like the way the DOG animates in and out for the Spotify caption.

And Ten have got some great new shows for 2015 - why do us Brits never come up with any good formats? Wink

I have no idea Asa. NO IDEA...........
JO
Josh
Critique posted:
Fantastic mock. Really nicely executed and thought out, with the branding looking modern and very nice. The mocker left no stone unturned, and certainly made sure they covered the package! As someone said earlier in the thread, change the logo to Channel 5 and it'd work here too!

I took a quick look at the Media Spy website and it appears a member banned on here went over there to post his Daybreak mocks, and then ripped off a mock Mr Q posted on here and claimed it as his own!

Mr Q's mock:
http://www.nickford.com/nford/daybreak/daybreak2.jpg
TV World's mock:
http://www.mediaspy.org/forum/uploads/monthly_01_2012/post-49415-0-92253300-1328024578.png

I must admit that the 2nd image looks too much like the Iceland logo Confused

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