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Network Ten Australia Rebrand

Rebranding Ten by Mediaspy's 'sm.' / Sam Mularczyk (January 2015)

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KM
Kevizz MS
Hi all,

This isn't my mock but Sam Mularczyk's, a user over at Australia's Mediaspy forums. He isn't a member here but I thought you'd all appreciate seeing his work and felt something of this quality deserved a bit of extra exposure. I've pointed him to this site so feel free to leave him feedback. His post is quoted below, you can also access the original thread here: http://www.mediaspy.org/forum/index.php?/topic/25260-ten-rebrand/

Quote:
sm., on 05 Jan 2015 - 10:36, said:
Hey all,

Nice to be back here after 4 years!

I recently completed my final university project - I spent a little over a month rebranding Network Ten. I had a specific focus on bringing a digital influence into the on-air presentation: the core shapes, colours, typography and elements are all inspired by online platforms.

I'm currently in Sweden right now (and have been for 6 months) so I might not be totally up to date with Ten's strategy. So if anything seems a bit off, please keep that in mind...

Either way, this is just a bit of fun and is no way meant to be a finished rebrand. Let me know what you think!


Sizzle Reel


Full Package


Here's Ten's actual 2015 lineup promo for a sense of what their current presentation is like:
Last edited by Kevizz MS on 6 January 2015 4:46pm
AG
AxG
WOW.
PF
PFML84
Replace that "ten" text with a '5' digit and you have a fantastic new look for Channel 5 right there.

Very impressive mock. That guy has some serious talent.
MP
Michael Power
This guy is amazing! He should propose it to ten!
5/5
DB
dbl
Amazing!! Why aren't Ten using this? It really does hark back to their quirky presentation in the early/mid 2000's. I would maybe make the programme pop ups more horizontal than vertical but thats my only 'negative'.
10/10

It seems Channel 7 and 10, could do with a refresh, its all a bit all over the place.
Last edited by dbl on 6 January 2015 4:57pm
FI
FrancisIdents
Not a fan of some of the gaudy colours, but being mindful of the tat we occasionally get on here, it's really nice to see something that a lot of time and effort has clearly gone into. Fabulous! Very Happy
JF
JetixFann450
That is just amazing...It gives Ten the "more modern" look with this.
DO
dosxuk
Screams Channel 4 to me (not in a bad way).
DE
declan
Just incredible.

Is there any more of this guys work we can see?
CR
Critique
Fantastic mock. Really nicely executed and thought out, with the branding looking modern and very nice. The mocker left no stone unturned, and certainly made sure they covered the package! As someone said earlier in the thread, change the logo to Channel 5 and it'd work here too!

I took a quick look at the Media Spy website and it appears a member banned on here went over there to post his Daybreak mocks, and then ripped off a mock Mr Q posted on here and claimed it as his own!

Mr Q's mock:
http://www.nickford.com/nford/daybreak/daybreak2.jpg
TV World's mock:
http://www.mediaspy.org/forum/uploads/monthly_01_2012/post-49415-0-92253300-1328024578.png
MD
MrDexB
This is amazing. I wouldn't use colours on the bugs during the programme as it might be too distracting but the rest is perfect. I want a Spotify notification on our networks!
AS
Asa Admin
Excellent stuff, the whole thing feels very modern and app-like. I particularly like the way the DOG animates in and out for the Spotify caption.

And Ten have got some great new shows for 2015 - why do us Brits never come up with any good formats? Wink

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