Some comments here are unhelpful and rather insulting, which there's no need for.
I like the idea of using the shape of the region somewhere within the branding but see if you can play around with different ideas in order to find a way of incorporating it in a more visually appealing way. The black text gets a bit lost on the red so think about its usability.
I understand why you've used the modern BBC News logo while using Gill for the 'Look North' text as you were taking inspiration from old branding which would have used Gill, though if you want to keep it looking consistent, it may be better to use BBC Reith for the 'Look North'.
I am sure if you take some time to play around with ideas, you'll find this is able to improve.
Guess who's big in the back time.