ITV Sport Logo

I've been experimenting with the ITV Sport logo, with the main aim to make it relate better to sport itself. The logo that I have created is shown below and uses the circle to represent a ball or a wheel, which are are used in ITV's main sports. Also for comparison the official ITV Sport logo is underneath it.





I'd like to know what people think of my logo and whether I should do mocks of the graphics using the logo. All comments welcome.

The logo loses its identity with ITV (plus I'm not a fan of the mock logo), besides I can't think of any 'wheel' sports ITV show.

Tour de France and Tours of Britain.

Not a bad take on the logo, BTW.

Nothing really screams "SPORT" about it, it's a non-descript white orb with 3D "SPORT" text. This is the same complaint I have about the real ITV Sport logo.

At least the BBC Sport logo uses colours a team would actually use on their uniforms.