ITV set for revamp

With the news that ITV are set for a revamp later in the year, for a bit of a laugh (and to give you something other than Daybreak to mull over) I've combined the current 't' with the previous 'I' and the 'v' from 1989.

That shouldn't work at all, but odly it does! Nice work Pip!

It works as a joke but not onscreen as a genuine logo. Would date very quickly.

I think it could work well for some anniversary celebrations - but as Chris noted, it's not for constant use. Anyway, it's well-thought and well-designed.

I like this, whilst it probably wouldn't work on TV, its still been thought through, and the end product is superb.

I absolutely love these!

I'd like to see CITV, ITV News and ITV Sport versions of this. I like it (as a joke anyway).

Thanks for the comments. Update below with CITV, ITV News and ITV Sport added, plus a video of the ITV News logo overlaid on the current titles.



[media:f3960ed560]http://up.metropol247.co.uk/pip/Comp%201_67_4.mp4[/media:f3960ed560]

To give you a bit of context, I watched this video about how ITV branding developed over the years in the south http://www.youtube.com/watch?v=tH2r1LOYxYw and merged the elements from three eras of ITV branding for a video response which I never actually uploaded.

Apologies for the quality WARNING:VIDEO CONTAINS FLASHING IMAGES (and is way over the top!)

[media:b5cb84c462]http://up.metropol247.co.uk/pip/welcome%20home%20to%20itv%20in%20the%20face%2003_wmv.mp4[/media:b5cb84c462]

yeahh it doesn't really work for 'NEWS', or 'SPORT'. The CITV one is great and fits in with the overall scheme.

Try doing something slightly different with News and Sport.

Perhaps there would be a certain amount of mileage in modernising the "V" to fit solely with the current logo (or alongside an entirely new design)?

Charming! ^^ Gotta love a sort of 'Generations' icon.