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ITV Radio

If ITV were to buy Global Radio

AM
AlfieMulcahy Meridian (South East) South East Today
Prefer Alfie’s designs keeping the original logos but doesn’t really fit ITV’s uniform brand but don’t like the look of the Reem ones much.

Maybe new logos for each station just to give them a refresh so people know that they’ve changed ownership. Stations like Radio X, Heart and Capital have such strong branding that I don’t know if they could be changed to a Reem extent.


Yeah. I think Capital and Classic need to scrap the frequency and 'FM' branding and a takeover would be the perfect time for that. But having these stations that appeal to completely different audiences have a singular logo style that does look boring.
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JO
Jon Central (West) Midlands Today
Radio stations went through a stage of ditching the ‘FM’ about 15 years ago including Capital feeling it seemed outdated and not reflective of DAB listening etc, and many of them quickly reverted back. I think conventional wisdom is that ‘FM’ is shorthand for radio these days. So ignoring hypothetical take overs from other media companies I think it’s safe to say Capital and especially Classic FM won’t drop the ‘FM’ even after FM switch-off. Particularly with Classic FM as ‘FM’ is very much part of the brand it’s just a description otherwise, not a brand and ‘Classic Radio’ just wouldn’t sound right.
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AM
AlfieMulcahy Meridian (South East) South East Today
Jon posted:
Radio stations went through a stage of ditching the ‘FM’ about 15 years ago including Capital feeling it seemed outdated and not reflective of DAB listening etc, and many of them quickly reverted back. I think conventional wisdom is that ‘FM’ is shorthand for radio these days. So ignoring hypothetical take overs from other media companies I think it’s safe to say Capital and especially Classic FM won’t drop the ‘FM’ even after FM switch-off. Particularly with Classic FM as ‘FM’ is very much part of the brand it’s just a description otherwise, not a brand and ‘Classic Radio’ just wouldn’t sound right.


Yeah. But in 10-20 years time when FM will.probably be switched off it's going to have less and less relevance. I think Capital should at least remove the frequency code
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Jon Central (West) Midlands Today

Yeah. But in 10-20 years time when FM will.probably be switched off it's going to have less and less relevance.

True. I think music radio could be near enough obsolete by then. Any current brands that do exist will be trading off their history though so would probably keep the FM to stand out. Basically I think any traditional radio stations will just be online and just be selected from a list.
I think Capital should at least remove the frequency code

Well yes that would be a good idea if FM’s been switched off.
BB
BBI45 Central (East) East Midlands Today
Jon posted:
I think music radio could be near enough obsolete by then. Any current brands that do exist will be trading off their history though so would probably keep the FM to stand out. Basically I think any traditional radio stations will just be online and just be selected from a list.

I'm gonna disagree with you there. Unless everybody is gonna be using unlimited data in 10-20 years time, and have a constant good signal, then I reckon physical radio (even if it's DAB and not FM) will still have it's place. I'm currently on holiday, and one of the things that I've noticed is that there are a lot of areas where the car's DAB radio has kept playing BBC Radio 2, whilst I've been unable to stream a station on Radioplayer.
And of course, the thing you must not do if the ape is enraged is the Macarena.
JO
Jon Central (West) Midlands Today
I think the exact time scale is difficult to predict. But I would expect unlimited data to be standard at some point in the future and coverage to improve drastically. I think music stations that have strongest chance are those like Radio 1 and 2 which are just as much about the personalities.

If they ever work out a way of getting news and local info into people Spotify playlists, I think the likes of Heart and Hits Radio will start to become increasingly irrelevant though.

I think radio will still exist, but it’ll be much more personalised in terms of music radio.
TG
Tim Goodwin1 Granada North West Today
Jon posted:
I think the exact time scale is difficult to predict. But I would expect unlimited data to be standard at some point in the future and coverage to improve drastically. I think music stations that have strongest chance are those like Radio 1 and 2 which are just as much about the personalities.

If they ever work out a way of getting news and local info into people Spotify playlists, I think the likes of Heart and Hits Radio will start to become increasingly irrelevant though.

I think radio will still exist, but it’ll be much more personalised in terms of music radio.


What about Radio breakfast shows?
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BB
BBI45 Central (East) East Midlands Today
Jon posted:
If they ever work out a way of getting news and local info into people Spotify playlists, I think the likes of Heart and Hits Radio will start to become increasingly irrelevant though.

"At home, and on the go. With the latest news for Cornwall, you're with Spotify"
And of course, the thing you must not do if the ape is enraged is the Macarena.
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JO
Jon Central (West) Midlands Today
Jon posted:
I think the exact time scale is difficult to predict. But I would expect unlimited data to be standard at some point in the future and coverage to improve drastically. I think music stations that have strongest chance are those like Radio 1 and 2 which are just as much about the personalities.

If they ever work out a way of getting news and local info into people Spotify playlists, I think the likes of Heart and Hits Radio will start to become increasingly irrelevant though.

I think radio will still exist, but it’ll be much more personalised in terms of music radio.


What about Radio breakfast shows?

Well they will still exist for some time. But listening to reduce over time with only the strongest brands surviving.
BB
BBI45 Central (East) East Midlands Today
BBI45 posted:
Jon posted:
If they ever work out a way of getting news and local info into people Spotify playlists, I think the likes of Heart and Hits Radio will start to become increasingly irrelevant though.

"At home, and on the go. With the latest news for Cornwall, you're with Spotify"

I'm now wanting to see how a custom news bulletin could work with Spotify, or as a standalone app. I know that you can get some personalisation on smart speakers, and Reuters TV existed for a while, but it'd be an interesting concept.
And of course, the thing you must not do if the ape is enraged is the Macarena.
OA
Owen A Granada North West Today
Jon posted:
Radio stations went through a stage of ditching the ‘FM’ about 15 years ago including Capital feeling it seemed outdated and not reflective of DAB listening etc, and many of them quickly reverted back. I think conventional wisdom is that ‘FM’ is shorthand for radio these days. So ignoring hypothetical take overs from other media companies I think it’s safe to say Capital and especially Classic FM won’t drop the ‘FM’ even after FM switch-off. Particularly with Classic FM as ‘FM’ is very much part of the brand it’s just a description otherwise, not a brand and ‘Classic Radio’ just wouldn’t sound right.


Yeah. But in 10-20 years time when FM will.probably be switched off it's going to have less and less relevance. I think Capital should at least remove the frequency code


An example is Radio X, this used to be called XFM. Perhaps Capital FM will become Capital Radio, or simply Capital.
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BB
BBI45 Central (East) East Midlands Today
Jon posted:
Radio stations went through a stage of ditching the ‘FM’ about 15 years ago including Capital feeling it seemed outdated and not reflective of DAB listening etc, and many of them quickly reverted back. I think conventional wisdom is that ‘FM’ is shorthand for radio these days. So ignoring hypothetical take overs from other media companies I think it’s safe to say Capital and especially Classic FM won’t drop the ‘FM’ even after FM switch-off. Particularly with Classic FM as ‘FM’ is very much part of the brand it’s just a description otherwise, not a brand and ‘Classic Radio’ just wouldn’t sound right.


Yeah. But in 10-20 years time when FM will.probably be switched off it's going to have less and less relevance. I think Capital should at least remove the frequency code


An example is Radio X, this used to be called XFM. Perhaps Capital FM will become Capital Radio, or simply Capital.

I can't actually recall a time when I've heard Capital referred to as Capital FM on air. Chances are it's happened in the past, but I can't remember it being called Capital FM on air in recent times.
And of course, the thing you must not do if the ape is enraged is the Macarena.

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