ITV Radio

I've decided to mock up a design of what Global (Owner of Heart, Capital, Classic etc) would look like it it were purchased by ITV.

I've made the 'Radio' text using shaped to try and replicate Global's current logo. Ive also used darker hues of blue where Global opts for lighter shades.




I've also mocked together a design for the 'ITV Radio Newsroom' to replace Global's Newsroom.



This is what a promotion for their Radio news bullitens would look like during an ITV News bulliten:

Hey Alfie, great work so far.

As someone who knows Global and the brands, I don't think that logo you've made is strong enough.

However, this has the potential to look good.

Also, if you pm me, I can share Global's font with you along with the font they use corporately and at the school I went to.

Impressive work so far, bro! If I were you, though, I'd probably make the "radio" text Reem and have it match the width of the ITV logo. Fun fact: I actually predict that ITV will one day buy Global, so yeah, good thing you've come up with a "what-if" scenario. Anyway, keep up the good work!

4/5

Thanks!




Yeah. It seems like a logical decision to help expand ITV's reach.

I think Reem doesn't look right in situations other than trailers and endboards. I think each sector should have it's own distinct look rather than just a word mark with the same font for everything.

I just whipped this little thing together...

You should mock up some graphics ideas

I think the problem with reeming everything is it all looks very uninspiring and generic.

I think it would look better keeping the current logos but adding an 'from ITV' tag at the bottom. Although I don't think it's really necessary as they are well known brands in their own right.

I like to explore the "what if" factor - trying out different directions and ideas to see what works and what doesn't.

Fair enough. I just think Reem doesn't look nice on logos, only on trailers and credits

Would something of a "Reem Display" suit your fancy?

Wonder after, what is Channel 4 bought the Bauer stations and possibly resurrect the 4radio brand?

But all the logos would still be a word mark in the same font.




That would be interesting.