JT
Well they should just scrap the nightscreen or just call it 'Nightscreen' and not use ITV in the name.
I'm not saying they should change the nightscreen, that's up to them to decide, however I feel it should be bring into line with the ITV branding which ITV don't seem too bothered about. This mock is just to show how ITV could utilise the Nightscreen.
A good few years ago (pre 2013 rebrand), ITV turned down a pitch to revamp the nightscreen service and bring it more into the brand.
Well they should just scrap the nightscreen or just call it 'Nightscreen' and not use ITV in the name.
I'm not saying they should change the nightscreen, that's up to them to decide, however I feel it should be bring into line with the ITV branding which ITV don't seem too bothered about. This mock is just to show how ITV could utilise the Nightscreen.