ITV Night Time Mock (2010-2013)

I wanted to make this mock due to the fact that I loved the night time branding ITV was using back in the 90's. Now, my idea for this mock was to use shots from night time with the ITV logo fading on top of it. I got the fading ITV logo from Channel Television's last idents as a local station (2011 idents after itvplc takeover). I used the Carlton/LWT night time music/continuity. What I don't like about the urrent ITV night time is Jeremy Kyle repeats and nightscreen. So here is my mock!

Doesn't even deserve a 1.

All you've done is fade a few bits on top of a video...

ITV Channel Television did the same thing when they updated their idents after the itvplc takeover

Considering what you're actually mocking it's not that bad; that being said, it's not the most original thing I've ever seen either.

I give it 3 stars. I'll reserve any more judgement until I've seen more

Thanks for the kind words, Francis! I will post more soon.

Agreed.

Do I have to show you the ITV1 2010 sunflowers ident where the logo just faded in?

You are right, the logo faded in. But what made the ident 'interesting' was the background, which I can imagine took hours of CGI and compositing. Whereas your mock feels like an unconvincing version of it. At least use the 2010 logo. But the concept for that package was weak anyways.

Not as weak as a stock video with an "Ann Summers"-esque ITV logo thrown on top.


Constructional criticism on the actual mock - yes, on further inspecion perhaps you should've faded in the shinier 2010 logo instead of the 2D logo, and used the real ITV font for "night time", rather than, what looks like Calibri.

We all have to start somewhere. You've got off to a decent start.
Don't get put off, you're hardly Frazer Rankin, for god's sake (and, yes, that is a serious mock).

Definitely not stock video...

Updating the mock with the 2010 logo soon.
Also I can't find the 2010 ITV font, I think its a custom made one that you have to get from ITV themselves.

It was custom made. If you want to buy the font... http://www.fontsmith.com/fonts/fs-matthew