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ITV Night Time Mock (2010-2013)

Bringing back the night. (November 2014)

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MP
Michael Power
I wanted to make this mock due to the fact that I loved the night time branding ITV was using back in the 90's. Now, my idea for this mock was to use shots from night time with the ITV logo fading on top of it. I got the fading ITV logo from Channel Television's last idents as a local station (2011 idents after itvplc takeover). I used the Carlton/LWT night time music/continuity. What I don't like about the urrent ITV night time is Jeremy Kyle repeats and nightscreen. So here is my mock!
HB
HarryB
Doesn't even deserve a 1.

All you've done is fade a few bits on top of a video...
MP
Michael Power
ITV Channel Television did the same thing when they updated their idents after the itvplc takeover
FI
FrancisIdents
Considering what you're actually mocking it's not that bad; that being said, it's not the most original thing I've ever seen either.

I give it 3 stars. I'll reserve any more judgement until I've seen more Smile
MP
Michael Power
Considering what you're actually mocking it's not that bad; that being said, it's not the most original thing I've ever seen either.

I give it 3 stars. I'll reserve any more judgement until I've seen more Smile

Thanks for the kind words, Francis! I will post more soon.
DB
dbl
Doesn't even deserve a 1.

All you've done is fade a few bits on top of a video...

Agreed.
MP
Michael Power
Do I have to show you the ITV1 2010 sunflowers ident where the logo just faded in?
DB
dbl
You are right, the logo faded in. But what made the ident 'interesting' was the background, which I can imagine took hours of CGI and compositing. Whereas your mock feels like an unconvincing version of it. At least use the 2010 logo. But the concept for that package was weak anyways.
Last edited by dbl on 25 November 2014 6:04pm
FI
FrancisIdents
dbl posted:
But the concept for that package was weak anyways.

Not as weak as a stock video with an "Ann Summers"-esque ITV logo thrown on top.


Constructional criticism on the actual mock - yes, on further inspecion perhaps you should've faded in the shinier 2010 logo instead of the 2D logo, and used the real ITV font for "night time", rather than, what looks like Calibri.

We all have to start somewhere. You've got off to a decent start.
Don't get put off, you're hardly Frazer Rankin, for god's sake (and, yes, that is a serious mock).
DB
dbl
dbl posted:
But the concept for that package was weak anyways.

Not as weak as a stock video with an "Ann Summers"-esque ITV logo thrown on top.

Definitely not stock video...
MP
Michael Power
Quote:

Constructional criticism on the actual mock - yes, on further inspecion perhaps you should've faded in the shinier 2010 logo instead of the 2D logo, and used the real ITV font for "night time", rather than, what looks like Calibri.

Updating the mock with the 2010 logo soon.
Also I can't find the 2010 ITV font, I think its a custom made one that you have to get from ITV themselves.
AS
ASO
It was custom made. If you want to buy the font... http://www.fontsmith.com/fonts/fs-matthew

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