So I've not posted a mock since December, but I got the idea of delving into creating some of my own motion graphics, as none of my other mocks (such as On The Weekend) really move, they're still images. So after getting some knowledge on how to use Apple's Motion 5, I decided to get to work on a new mock.
The main aim of rebranding the ITV News graphics was to give them a bit more life, with use of the blue colours and also various new animations, whilst still looking like a serious news programme.
This is the main image showing the slight change of colours, but still using NEWS in caps and staying below the ITV logo.
Then I began thinking of the start of the show, and it could be improved with a new graphic showing the presenter/s' names and socials on screen. This is done in a fashion sort of similar to the recent BBC News Reith rebrand.
Moreover, after I'd made the names graphic, I chose to move on to the most crucial part of the rebrand, which is the Headline / Lower Thirds graphic. This is kind of similar to GMB unintentionally, with elements again of the BBC rebrand. The box with the main headline is a gradient though, which is fairly different to most other big news programmes. The location name graphics are a little too fast, but with a few tweaks and feedback I could improve this.
This may not seem like much of a mock at the moment, with no new opening titles or other stuff, but this is my first go at making my own animations outside of using Keynote, so with feedback and maybe help, I could add more to this mock - but hope you like my idea of what a rebranded ITV News could look like and I look forward to feedback.
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