ITV new look

This is an idea of ITV 1,2,3 and 4.

Normal ident:


Whats coming up ident:


What do you think? shall I carry this on?

Not really no, it's far too black and samey.

It reminds me of ITV1's promo endboard they ditched last year, not a good thing.

First off - not everything's an ident. The top four are idents (though they're little more than static logos really), and the "what's coming up idents" are trail endboards.

As for the mocks themselves - they're by no means the worst that have been uploaded on this forum. The great thing about the real-life ITV presentation is that it varies so much across the channels - the logo and typeface themselves are very boring, and don't lend themselves easily to a uniform look like this.

I do like the changes you've made to the logos themselves - much better than the bland boxes we've got now. The problem? You've used the same three colours used by Sky1, Sky2 and Sky3, and the more I look at your mocks, the more I see similarities to the Sky trailers - the positioning of the text, the images...

In other words, it's not actually your idea.

yes I see what you mean. I did think what would sky1 and Itv put together would look like so I this is what I came up with. and with the colours I kept the same for itv 2 and 3 but changes itv 1 and 4 because I liked these colours more.

It Would have better with the current Itv color scheme of yellow, light green,red,and dark green respectively

I like the idea and you've made a good start, but I think you need to develop it further so it's not all generic. Each channel needs it's individuality, even though the logos are clearly linked.

Quite good you know.