ITV logo (vmPhil)

Just a quick logo idea. Turning the current logo into all caps.



It also works great for creating a modernised version of the '89 logo...

I'm not so sure?

About the 89 logo? If so, yes, there needs to be a blue divider sort to make it similar to the 89 'V', I'll have to go back and change that at a later date.

If you mean the normal logo, it was just an idea to show how the current logo could be modified to all caps if ITV want a more serious brand - which of course, they don't, but just an idea.

I assume the letters are just random shapes? Something about the thickness of them just seems off, the V seems unbalanced.
The '98 'V' is also still very '98 and not modern.

The letters are the normal letters off the current logo. All I have done is get rid of the top of the lower case 'I', the top of the 't', and made the bottom of the 't' flat. It's not a new logo, it's a modification of the current logo.

Ah yes I see now, I still feel the weights don't work in this case, because you have chopped the tops and tittle off.